Category: Creative Highlight

ADDY Awards wall at JP Marketing

2019 Award-Winning Campaigns

For as long as I can remember, Fresno has had an Advertising Federation (FAF) Chapter of the larger American Advertising Federation (AAF) organization. The AAF

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Fresno County Mental Health Month Video Campaign

Reimagining a Campaign During COVID-19

Friends hugging. Kids in classrooms. Local baseball players high-fiving. For all of us, these are moments we took for granted before COVID-19. For JP, these

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Groppetti Automotive Family shoot behind the scenes

Creating Content That Connects Customers

When it comes to marketing an automotive dealer group, it’s easy to get stuck in a price-and-item world. The Groppetti Automotive Family has been a

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Creating wins, cultivating relationships office sign

We’re Just a Phone Call (and 6 Feet) Away

All of us at JP are used to working under high pressure and tight deadlines. That hasn’t changed even in the face of COVID-19. Take

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Hands with grapes

A Photo(shop) Finish

Combining difficulty with a tight deadline is usually demanding, but courtesy of a few grapes and Adobe Photoshop, our design team said, “Let’s crush this.”

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#BTS: How We Pulled Off JP’s 25th Anniversary Photo

We’ve gotta be honest: not every big idea is born on a cocktail napkin. Sometimes, it takes months of creative conversations and hours of prep

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Mandarin Mania: A New Brand Comes to Fruition

When Fowler Packing Company needed a new brand quickly, we said bring it on. The Challenge Fowler Packing planted its first trees more than 20

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Holding hands

Finding Direction in LOSS

Since early 2019, JP has had the privilege of working with the Fresno County Department of Behavioral Health to spread the message of suicide prevention

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Real Proud of Our Reel Pride Support

Looking Back Through The Years In retrospect, there was never a question that we wouldn’t help. And when one of JP’s Team Members (who happened
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Team members discussing creative work

If You’re Reading This, You’re Probably Thinking About Something Else

How Mindfulness Can Help Creatives… And You! Sorry, What Did You Say? Research by Harvard psychologists showed that people spend about 47% of their waking

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