How to Have a Successful Day

Success has different meanings to different people. While it’s really easy to get caught up in the many distractions of the world, I’ve decided to

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JPWinsight

Eye on #JPWinsight

We’re a month into the new year, and I don’t know about you, but it feels like everyone’s going 65 in a school zone. Birthdays,

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Five light bulbs

What #JPeeps See Trending in 2020

The year is 2020, you open your Instagram app, swipe right to your stories camera and browse the effects that can tell you which character

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Memories, Milestones & Mindfulness

The 25th Anniversary of my first born, JP Marketing, has officially come and gone. At the celebratory soiree, old photo albums were sprawled on tables

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#BTS: How We Pulled Off JP’s 25th Anniversary Photo

We’ve gotta be honest: not every big idea is born on a cocktail napkin. Sometimes, it takes months of creative conversations and hours of prep

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JP staff in office

The Importance of Checking In

Recently, a friend asked me if I was interested in joining her for a meditation and journaling challenge. I politely declined, explaining that it wasn’t

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Mandarin Mania: A New Brand Comes to Fruition

When Fowler Packing Company needed a new brand quickly, we said bring it on. The Challenge Fowler Packing planted its first trees more than 20

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Analyzing data

Focusing on Research

Marketing research can take on many forms depending on the questions a client wants answered. One avenue is to gather qualitative data that may be

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Holding hands

Finding Direction in LOSS

Since early 2019, JP has had the privilege of working with the Fresno County Department of Behavioral Health to spread the message of suicide prevention

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A Day in the Life: Account Manager

There is no true “typical day” for an account manager at an advertising agency. Some days you may head into the office without a single

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