Year: 2015

How To Keep Your Brand’s Edge

“Keep your finger on the pulse of the market.” One of my favorite college professors repeated this at least twice during every class session. At

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Type Tuesday: The Letter B

This is the continuation in the series of designs based on the alphabet from our Creative team. Each post will include their designs and a peek

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5 Things Social Media Managers are Thankful For

It’s no secret that social media, PR and marketing are some of the most stressful jobs in the United States. I see articles every week

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The Real Starbuck’s Marketing Miss

By now you’ve certainly heard the drama stirring around “the red cup” at Starbuck’s, and you’ve formed opinions. Perhaps you’ve even shared them. I haven’t

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Change Feels Good – New Logo, New Website & New Space

I’m the type of person who gets antsy and likes to change things up. I get the itch to move the living room furniture around

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Four new additions to creative & account teams

They’re a good looking bunch, aren’t they? Say hello to the newest additions to JP Marketing! On the creative side, we welcomed graphic designer Michael

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Six Things You’re Doing Wrong On Facebook

A few months ago, I had the pleasure to present to some wonderful family-owned businesses at a seminar for the Institute for Family Business. When

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Client Spotlight: Eating Disorder Center of Fresno

Eating disorders. Understandably, it is not an easy conversation to start with a loved one or to have with yourself. When we were approached by

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Get SMART: Goal-Setting Guidelines To Get Things Done

If you’re anything like me, and addicted to articles on productivity and efficiency, then you’ve probably read a ton of goal-setting ideas. I remember in

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Weekly Recap: 9/5 – 9/11

We’re all pretty stoked about the new iPhone and the NFL season kicking off, but we have to admit the smoke and ash from the

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