Month: January 2016

Intern-spective: Learning From The Best

Hi everyone! I’m Alexa Ude and I’m on the account team at JP Marketing. I started interning here at the end of September, and in

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A Day in the Life: Social Media Manager

It’s crazy to think that just ten years ago, my job title did not exist. In today’s world, (successful and connected) marketing departments and brands

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8 Steps to Beating the Big Brands – Step 8: Assignment

This last step is all about assembling your team and assigning tasks related to the previous seven steps. You will want to set a schedule

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8 Steps to Beating the Big Brands – Step 7: Measurement

Now it’s time to talk all about you. Sure your sales were great the past three years, but they are down this year and you

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8 Steps to Beating the Big Brands – Step 6: Investment

Investing in marketing and advertising is very important in building brand awareness and beating the big brands. It’s hard for businesses to determine how much

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8 Steps to Beating the Big Brands – Step 5: Customer Profiles

Profiling- it’s that word that you don’t like to use, but you should. It’s not a bad word! It’s actually an important step to figuring

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8 Steps to Beating the Big Brands – Step 4: Digital Footprint

If you aren’t online, are you even doing business? Like some millennials who practically live online say, “Post pictures, or it didn’t happen.” If you

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8 Steps to Beating the Big Brands – Step 3: Competition

After you have identified and protected your brand, the next step to beating the big brands is to research your competitors. One of the best

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8 Steps to Beating the Big Brands – Step 2: Protection

Now that you have identified your business, you need to ask yourself how protected is my brand? First, do you have a trademark? If you

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8 Steps to Beating the Big Brands – Step 1: Identification

Owning a business can feel overwhelming at times. You might even feel like your small business is powerless against the big giants, but fear not

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