Month: September 2014

Three Ways Social Media Can Take Your Event Planning To The Next Level

In the last decade, social media has become perhaps the single most powerful marketing tool at our collective disposal. It is a gift and, oh,

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Type Tuesday: Fonts We Love

Welcome to Type Tuesday, where we’ll be sharing our favorite font finds each month. But why? The hunt for the perfect font is endless and

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Jane’s Marketing Tips: Branding Your Business

Whether you’ve just started a business or have been in business for years, you probably understand the importance of building a brand. One of the

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How Not To Advertise: The First Offender

Have you ever been somewhere and seen a billboard, commercial, or print ad and thought – wow, that’s really bad. Today, we start our new

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Six Steps to Improve Your Video SEO

I’m not a very emotional person, but heartwarming commercials and videos of puppies make me cry. It’s almost embarrassing how easily the Barne’s twins’ Guinness

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My Close Call With Crowdfunding

I’ve got a confession to make. Despite my fastidious nature, I’ve got a little habit that tends to get in the way of that attention

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Observations of a Volleyball Mom: What it Takes to be Part of a Winning Team

My 16-year-old daughter Olivia plays volleyball year round so suffice it to say that this mom has logged hundreds of hours court-side armchair coaching and

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Are You Too Attached To Your Brand?

Any business owner will tell you that he or she has put blood, sweat and tears into starting their business. The pressure is even greater

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JP’s Picks for Best of Central Valley Business Awards

When is the last time you stopped and thanked your favorite retailer, restaurateur, or even your bartender for the amazing service they provide? I mean,

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