Month: April 2018

google academy

What I learned at Google Academy – Automation Expert Days

Earlier this year, I had the opportunity to attend Google Academy’s Automation Expert Days. It was filled with useful information and tips on how to navigate

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geofencing

Everything You Need to Know About Geofencing

Remember those cool geocaching treasure hunts where you could pop open an app or grab your GPS to find hidden treasure? Well, a very similar

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x

Type Tuesday: The Letter X

This is a continuation of the series of designs based on the alphabet from our Creative team. Each post will include their designs and a

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marketing

It Does What? Marketing a Product That is Hard to Understand

Picture this… You’re driving down the freeway and you’re coming up on an 18-wheeler (one that gives you major Optimus Prime vibes). It’s another big

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gen z

Hello? Is It Gen Z You’re Looking For?

That Moment When You Realize You’re Old…  I’m 28 years old and identified by marketers as “a millennial,” but I identify myself as “an old

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An Advertiser’s View: Streaming Music Services

The music industry has gone through its rough patches — primarily, suffering from a lack of record sales due to problematic piracy. And if you

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client communication

Tips for Efficient Client Communication

Let’s Talk About It (But I Ain’t Got All Day) – This is part one of Kevin’s series on Efficient Communication Tactics in the Marketing

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a day in the life of an account manager

A Day in the Life of an Account Manager

Every day in the marketing world is a crazy adventure. No two days are ever alike. The same can be said when you look at

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