Month: April 2018

google academy

What I learned at Google Academy – Automation Expert Days

Earlier this year, I had the opportunity to attend Google Academy’s Automation Expert Days. It was filled with useful information and tips on how to navigate


Everything You Need to Know About Geofencing

Remember those cool geocaching treasure hunts where you could pop open an app or grab your GPS to find hidden treasure? Well, a very similar


Type Tuesday: The Letter X

This is a continuation of the series of designs based on the alphabet from our Creative team. Each post will include their designs and a


It Does What? Marketing a Product That is Hard to Understand

Picture this… You’re driving down the freeway and you’re coming up on an 18-wheeler (one that gives you major Optimus Prime vibes). It’s another big

gen z

Hello? Is It Gen Z You’re Looking For?

That Moment When You Realize You’re Old…  I’m 28 years old and identified by marketers as “a millennial,” but I identify myself as “an old


An Advertiser’s View: Streaming Music Services

The music industry has gone through its rough patches — primarily, suffering from a lack of record sales due to problematic piracy. And if you

client communication

Tips for Efficient Client Communication

Let’s Talk About It (But I Ain’t Got All Day) – This is part one of Kevin’s series on Efficient Communication Tactics in the Marketing

a day in the life of an account manager

A Day in the Life of an Account Manager

Every day in the marketing world is a crazy adventure. No two days are ever alike. The same can be said when you look at

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