JP Marketing

Team

Part of what makes us work so well together is how different we all are. We’re a family – and every family member has a personality of their own. Get to know our team members, their expertise, and even some fun facts that you might not even want to know.

Fun shoes and fuzzy slippers are mood changers!

JANE OLVERA QUEBE | PRESIDENT

Jane Olvera Quebe, Founder and President of JP Marketing, provides clients with competitive insight and tactical communication plans from her more than 25 years of marketing and communications experience. Her extensive experience in providing direction, brand guidance, sales growth and marketing strategy have catapulted businesses and organizations to new heights.

Jane has a B.A. in Speech Communication and pending thesis M.A. in Organizational Communication from Fresno State. Her awards include “40 Business Professionals Under 40” by The Business Street Online and “24 Women of Influence” by KSEE TV NBC 24. Jane is a member of the Public Relations Society of America, Fresno State Bulldogs Alumni Association, and is chair of the Institute for Family Business.


Functional and profitable marketing and advertising strategy for businesses, with a focus on family-owned businesses

Notable Clients

  • A&M Flooring & Design Center
  • BMW Fresno
  • California Low Cost Auto Insurance
  • FocusVision, Inc.
  • Johnny Garlic’s Restaurants
  • Kaplan, Inc.
  • Lewis Diamond Company
  • Lennar Homes
  • Pacific Gas & Electric Company
  • Premier Insurance Services, Inc.
  • National Parks Conservation Association
  • Snowflake Designs
  • Tachi Palace Hotel & Casino
  • Tulare County Fair

Awards

2010  California State University Fresno Distinguished Alumni Award, Winner
2004  KSEE TV NBC 24 “24 Women of Influence” Award
1999  KSOF Radio 98.9 FM “San Joaquin Valley Best” Women in Business Week Award

Strengths: Focus, Analytical, Deliberative, Significance, Competition

  • Jane was Miss California USA 1993.
  • She has a strange obsession with penguins. Visit her around the holidays and you’ll see an entire Christmas tree filled from top to bottom with penguins.
  • We have a game around the office called #iSpyJaneQ. Even when we leave JP, we see Jane all the time on buses, on our television and hear her on the radio.

Early to bed. Early to rise. Work like hell, and advertise…

PAUL QUEBE | OWNER

Paul understands the needs of businesses, because as a business owner himself, he knows what it takes to develop a successful company. Over the last 35 years he has been in the newsroom, he has sold advertising and he has navigated through the entire advertising landscape. That expertise allows Paul to bring acute strategy to fit each client’s needs.

His oversight in project implementation, continually allows him to cultivate new ways to take companies to the next level and increase their presence through multiple media outlets.



Notable Clients

  • Groppetti Automotive Family
  • Goodguys Tires
  • Sacramento Regional Air Quality Management District
  • State Center Credit Union
  • Fresno First Bank
  • Cal-West Rain
  • Data Tech
  • Caldwell Services

Strengths: Input, Arranger, Strategic, Developer, Empathy

  • You may recognize Paul’s voice from Fresno State collegiate athletic events from his last 36 years working as a public address announcer at games.
  • Paul has hit two hole-in-ones in his lifetime.
  • Paul has the most color-coordinated outfits in the office.

Pause you who read this, and think for a moment of the long chain of iron or gold, of thorns or flowers, that would never have bound you, but for the formation of the first link on one memorable day.
― Charles Dickens, Great Expectations

ART REKER | Account and Creative Executive

Art has been a mover and shaker in the advertising and marketing industry for more than 48 years. It is with that wealth of knowledge Art has implemented campaigns that have propelled companies, brands and identities on regional, national and international levels – with a special focus on the healthcare industry.

He has written and produced thousands of radio and television commercials, newspaper and magazine ads, billboards, websites, and more. In 1991, the Fresno Advertising Federation presented Art with the American Advertising Federation Silver Medal. Most recently, the Fresno Advertising Federation presented him with a rare honorary lifetime membership.

Art has more than 48 years in marketing
Strategic healthcare marketing expert
He has been in the industry since his early teens and knows the industry inside out

Notable Clients

  • Van Beurden Insurance Services
  • Fresno County Federal Credit Union
  • Clovis Glass
  • UCSF Fresno Medical Education and Research
  • Red Carpet Car Wash
  • First String Sports
  • Inter-Pacific Insurance Brokers
  • Payality
  • Circle K Ranch

Awards

American Advertising Federation Silver Medal
Central California Advertising and Marketing Hall of Fame
1995 Central California AIDS Foundation Volunteer of the Decade

Strengths: Ideation, Individualization, Input, Context, Connectedness

  • Bette Midler sent Art a letter to thank him for his undying fandom.
  • In 1995, the Central California AIDS Foundation named him its Volunteer of the Decade.
  • Art cares for all of the plants in our office – because honestly he’s one of the only people in the office with a green thumb.

Make the customer’s problem your problem
— Shep Hyken

BILL TUCKER | Senior Associate

Bill brings 25 years of experience in advertising, marketing and media to JP Marketing. He began in sales and moved from account executive to sales management positions for ABC, CBS and NBC affiliates throughout California. In 2003 he started Tucker Media Group –a marketing strategy, video production, and content creation company located in midtown Sacramento.

As a senior associate, Bill will continue growing JP Marketing by developing new business in the Northern California Region at our new Sacramento location. Bill has worked with many notable clients including major national, regional and local accounts, for Ford, McDonalds, Taco Bell, GM and Toyota.

Incredible understanding/knowledge of the industry from decades of experience
Beginning-to-end television and radio spots production – always on time and under budget

Notable Clients

  • Ford
  • McDonalds
  • Sacramento Metropolitan Air Quality Management District

Strengths: Arranger, Activator, Individualization, Maximizer, Positivity

  • Bill’s wife is Jennifer Whitney, who you may recognize for her 16-year career as an anchor at the CBS affiliate in Sacramento. That’s less about Bill and more about how cool his wife is.
  • He’s a hugger.
  • Bill is the best model on our team. Seriously, check out our staff photo – he’s a natural.

Be the reason someone smiles today.

JEANNA ANTONINO | OPERATIONS DIRECTOR

Jeanna takes pride in her over 15 years of experience in bringing balance between clients and staff at JP Marketing as the Operations Director. You will find her taking the lead in all human resources and billing functions, where she coordinates the back end of the business.

What makes Jeanna unique is her uncanny ability to develop new talent. Through her work, our team is built on longevity and rooted in providing exceptional service for our clients.

In addition to her work in the behind-the-scene operations of JP Marketing, Jeanna played a key role in the development of MMAPS™, our own proprietary research tool. Jeanna earned her B.S. in Marketing from Fresno State.

  • Business operations including human resources and billing
  • Talent acquisition and cultivation
  • Research expert in analyzing data for media, messaging and attitude preference surveys

Awards

2012 was named “40 Under 40” by Business Street Online.

Strengths: Achiever, Competition, Harmony, Developer, Empathy

  • Jeanna loves bacon. And chances are, if you’re at our office around lunchtime, you’re probably going to smell it cooking.
  • Jeanna calls her phone her superhero. It’s weird, but since we like her so much, we accept it.
  • Jeanna is the longest-standing JP employee (besides Jane and Paul). She’s been part of the JP family since 1999.

If you obey all the rules, you’ll miss all the fun!” - Katharine Hepburn

Michele Meisch | Account Manager

Michele brings more than 20 years of account management experience and has a specialized understanding of more than 15 different industries. She is an advocate for her clients, which means the success of your business becomes her number one priority.

Her dedication to client relationships is built on her uncanny ability to recognize the important details that mean most to business owners, no matter how minute they may seem. Those key skills in communication and detail-oriented management are what help move brands from conception to launch.

She recently found a passion for teaching and in Spring 2015 taught a course at Fresno State. As if her life couldn’t be more fast-paced, you can always find Michele being the first to volunteer at her daughter’s elementary school and organizations such as the Fresno Advertising Federation, High Sierra Trail Crew and Fresno State Alumni Association.

Notable Clients

  • Table Mountain Casino
  • Massage Envy
  • Port of Subs
  • Tachi Palace Hotel & Casino
  • Cherry Avenue Auction
  • Valley Yellow Pages
  • California Raisin Marketing Board
  • Indian Head Casino
  • Johnny Garlic’s
  • Mercedes-Benz of Fresno
  • Orloff Jewelers

Expertise

  • Maximizing client profits through concise and strategic budget and time management
  • Implementation of tactical campaigns the increase brand recognition by target audiences
  • Search Engine Optimization, SurveyMonkey, Google Analytics, WebVantage, Microsoft Office, B.O.S.S. marketing software, WinForms, Prezi

Strengths: Relator, Activator, Achiever, Communication, Positivity

  • She’s been to every state west of the Mississippi River, but her all-time favorite travel destination is Italy
  • Don’t cross her, because she was a kickboxing instructor for six years!
  • Her dream car is a red and white 1958 Corvette convertible

You can’t beat the person who never gives up.
— Babe Ruth

JUDY SOPER | MEDIA BUYER

Judy’s 25 years in media buying and planning have positioned her as a leader in the local, regional and national markets. She builds a comprehensive media plan that drives client’s message into the forefront of consumer’s minds and analyzes data and trends to shape campaigns with the right targets in mind. Her methodical ways allow businesses to get the most out of their advertising efforts.

She has worked with media in both traditional media including radio, television, print, outdoor, and digital media including social media, search engine, mobile and web marketing.

Judy earned her B.A. in Business Administration with a minor in Advertising from Fresno State.

Implementation of targeted media plans utilizing traditional and digital mediums
Pay-per-click advertising specialist with years of experience placing Google Adwords

Notable Clients

  • River Park Shopping Center
  • Taco Bell (local and regional markets)
  • Educational Employees Credit Union
  • Chukchansi Hotel & Casino
  • First 5 Fresno County
  • Fresno Grizzlies
  • Community Regional Medical Center
  • California Endowment
  • Valley Air District

Awards

2015 Fresno Advertising Federation Media Planner of the Year

Strengths: Ideation, Connectedness, Responsibility, Arranger, Restorative

  • Judy worked her way through school as a DJ. You might find her spinning the tables at our next shindig.
  • Judy once thanked Taco Bell in an award acceptance speech. Maybe it was for them being the first big account she did media buying for – but we like to think it was for the Chalupa.

PR isn’t for commitmentphobes.

ANNA GONZALEZ | PUBLIC RELATIONS & CONTENT DIRECTOR

Our clients have a unique story to share, which makes Anna a natural fit to craft that story while meeting client goals and expectations. Her take-charge attitude in developing smart social media strategies, in collaboration with purposeful social media buys, allows her to bridge the gap between her clients and their audiences.

Leading numerous public relations campaigns, Anna has been the voice of and handled reputations of clients from more than 11 industries ranging from locally-owned businesses and restaurant chains to statewide government agencies and international retailers.

Anna graduated from Fresno State with a B.A. in Mass Communication and Journalism with an emphasis in Advertising. In her three years at JP Marketing, Anna has quadrupled revenue for the Outreach and New Media department where she oversees a team of three.

Three-time published expert for social media consulting and copywriting
More than six years of experience crafting consistent brand messages across multiple mediums
In-depth social media paid strategy and buying tactics
Start-to-finish earned media campaigns including local outreach, satellite media tours, national coverage, etc.

Notable Clients

  • Johnny Garlic’s – A Guy Fieri Signature Restaurant
  • Lennar Homes
  • UCSF Fresno Medical Education Program
  • Project Survival’s Cat Haven
  • Kaplan University
  • BMW Fresno
  • Snowflake Designs

Awards

PRSA Central California Chapter’s Rookie of the Year 2015
2016 PRSA Image Award of Excellence, Press Release, DAV Charities of Central California’s Cindy Aoki Memorial Golf Tournament
2016 PRSA Image Award of Merit, Special Event/Observance, JP Marketing 21st Anniversary Party
2014 PRSA Image Award of Merit, Campaign of the Year, BMW Fresno iSeries
2014 PRSA Image Award of Merit, Special Events, Johnny Garlic’s August Book Signing
2013 PRSA Image Award of Excellence, Digital Communication, Newsletter Redesign
2013 PRSA Image Award of Merit, Crisis Communications, Project Survival’s Cat Haven
2012 Fresno State Most Outstanding Advertising Undergraduate

Strengths: Achiever, Input, Learner, Intellection, Responsibility

  • Anna’s life revolves around her dog, Henry. You might see him around the office from time to time.
  • Pick a song. Anna probably knows the lyrics to it. It’s almost eerie.
  • Anna blogs regularly under a pseudonym. One day, we WILL find it.

Make something from nothing.

BRYAN PICKENS | Art Director

Bryan brings more than 10 years of experience in design, with a strong emphasis in illustration and branding, as the Art Director at JP Marketing. It is his solid grasp for high-end concepting that transforms a client’s goals into reality.

That knack for developing a lasting, positive impression through design is what brings the most impact to each project Bryan is part of. Bryan leads and collaborates with our creative team to develop the look and aesthetics of all print and web-based deliverables.

He earned his B.A. in Graphic Design and a minor in Fine Arts from California State University, Chico, and has studied art at the Los Angeles Academy of Figurative Art.

High-end concepting — visually communicating a brand’s story and marketing messages
Developing memorable brands that resonate across all mediums
Award-winning artist who’s work has been shown across the world

Notable Clients

  • Kaplan University
  • Kaweah Delta Health
  • Tachi Palace Hotel & Casino
  • Sea Spa Resort
  • Lifestyle Magazine
  • FocusVision

Awards

2014 Fresno Advertising Federation Creative Talent of the Year Award
2015 Gold Addy, Sales Promotion, Kit, CORE Business Interiors
2015 Gold Addy, Elements of Advertising, Logo, GO by BIKE logo, SANDAG
2013 Gold ADDY, Illustration, FTB Print & Mail

Strengths: Learner, Competition, Achiever, Focus, Maximizer

  • Bryan has exhibited his art in Los Angeles, Miami, Amsterdam, and many other places around the world.
  • Bryan’s cousin is a founding member of Black Flag / Descendents

I poop on parties.

JOSH DURHAM | Video Editor/Designer

With more than 16 years of design and video editing experience, Josh knows how to deliver what you need and does it under strict deadlines. As Video Editor/Designer, Josh can see the potential in every project and creates clear, visually appealing and effective designs. Finding that potential comes from asking the key questions during each project to make his process most efficient.

After starting his own graphic design business while still in high school, Josh went on to earn his Certificate in Graphic Design from College of the Sequoias.

Unique storytelling through video design
Award-winning 2D animation
Problem-solving — Josh is Mr. Fix it at JP and will find a solution to almost any IT issue

Notable Clients

  • Kaplan University
  • Groppetti Automotive Family
  • Goodguys Tires
  • San Joaquin Valley College
  • Lennar Homes

Strengths: Communication, Analytical, Woo, Strategic, Consistency

  • Josh’s nickname is Fancy. When Josh dresses up, he goes all out. He was nominated ‘Best Dressed’ in high school.
  • We named the bar in our office “Fancy’s”.
  • Josh and his wife rescued a feral cat from a parking lot and named him Calvin. He is now domesticated.
  • If Josh isn’t at work (which is rare), it’s because a new video game was just released.

Do or do not, there is no try. – Yoda

JOSHUA DERS | Senior Account Executive

After serving in the US Navy, Joshua has accrued more than 10 years of experience leading multi-faceted marketing campaigns, proactive branding strategies, and client relations in a variety of fields.

Joshua is responsible for growing client list through sales and networking efforts, explaining and featuring full agency capabilities, and managing client projects from initial planning through implementation and reporting results.

Joshua facilitates the needs of business shareholders while managing the comprehensive, tactical plans built for growth in brand recognition and increased sales. He is often one of the first team members that clients meet when working with JP Marketing.

Joshua graduated from Fresno State with a B.S in Business Administration with an emphasis in Marketing.

Diverse project management through cross-functional collaboration with businesses and government agencies

Managing budgets and projects across multiple states

Notable Clients

  • Mount Washington College
  • Weed Man Fresno
  • Fresno First Bank
  • DAV Charities Of Central California
  • Van Beurden Insurance
  • Core Business Interiors
  • Kaplan University

Strengths: Communication, Achiever, Activator, Maximizer, Self-Assurance

  • Josh has had so many different jobs in his lifetime. If you need something done, chances are he did it for a job, or at least knows a guy.
  • Josh is a veteran. He served in the U.S. Navy.
  • On the weekends, Josh teaches kids how to tie knots and start fires with his son’s Boy Scouts troop.
  • Josh once won 1st place in a Gingerbread Building Contest as a senior in high school.

Be so good they can’t ignore you.
— Steve Martin

BRIANNE ADAMS | Account Manager

With more than ten years of experience in project management, Brianne is a proven leader in campaign development. On a daily basis, she is collaborating with multiple clients to shepherd brands in a positive direction. That attention to detail and ability to connect the dots allows her clients to reap all the benefits of a successful campaign.

Brianne provides results that are data-driven and confidence in each project she manages. She collaborates with clients from a variety of industries and can tailor a campaign to fit budgets of all shapes and sizes. Brianne earned her B.S. in Business Administration with a Marketing option at Fresno State.

Detail oriented spreadsheet whiz, a skill which she uses to track and execute multi-platform campaigns
Builds annual plans around a client’s budget, is mindful of costs and ensures that money is being used intelligently and efficiently

Notable Clients

  • Lennar Homes
  • BMW Fresno, Porsche of Fresno, Audi Fresno
  • A&M Flooring & Design Center
  • Premier Insurance Services
  • Premier Bride Showplace
  • Flooring Liquidators

Strengths: Responsibility, Deliberative, Adaptability, Consistency, Belief

  • Edison is Brianne’s rescue dog and the sweetest lab you’ll ever meet. Yes, he is as smart as the scientist he’s named after.
  • Brianne once convinced Whole Foods to donate 40 lunches for her senior year marketing class in college.
  • She is terrified of scary movies, sharks, and the ocean – probably because the ocean is filled with sharks.

I have no special talent. I am only passionately curious.” - Albert Einstein

Kiah Tiftick | Account Manager

Kiah brings more than six years of account management experience and a large
portfolio of work in agriculture and technology. Her work as an Account Manager
in both the non-profit and for-profit sectors has garnered her the experience and
flexibility to work with organizations of all shapes and sizes.

Kiah’s innate care for her clients and knowledge in a wide array of industries
allow her to relate to her clients and their goals. Her attention to detail and knack
for problem solving gives clients a clear path and sense of ease during intricate
projects.

During her free time, Kiah is an advocate for developing and promoting women in
the agriculture industry through her volunteer work as the vice president of the
Central Valley California Women for Agriculture.

  • Purposeful budget management
  • Results-driven communication through multiple channels

Notable Clients

  • Fowler Packing Company
  • Fresno Ag Hardware
  • Meras Ag Unit
  • SolarCity
  • Caltronics Business Systems
  • Valley Public Radio

Strengths: Positivity, Arranger, Restorative, Woo, Activator

  • At work, Kiah craftfully moves brands. At home, she craftfully brings new life into old pieces like the clock she made out of old picket fence posts.
  • Gospel music is her favorite. Why? Because the talent of the musicians is through the roof.
  • She LOVES spicy food. The spicier the better.

The bigger the challenge, the bigger the opportunity to grow.

Alexa Ude | Account Assistant

Alexa began her JP Marketing experience as an intern during her senior year in college. After earning her degree in Business Administration with an option in Marketing at Fresno State, she went full-time. She works hand-in-hand with many of JP’s account managers and very closely with Jane. Whether it is developing purposeful content for social media or crafting the perfect messaging for her clients, she is driven by delivering a strong product.

In her spare time during college, she used her skills in content creation and development as a volunteer for Valley Animal Center’s marketing department. She also served as the Vice President of Fresno State’s American Marketing Association (AMA) chapter.

Analyzing data and reports to provide accurate proof of performance to clients from active campaigns
Content creation across multiple platforms including Facebook, Twitter and print publications

Notable Clients

  • Groppetti Automotive Family
  • Institute for Family Business
  • Taft College
  • A&M Flooring & Design Center
  • Lennar Homes

Strengths: Achiever, Learner, Responsibility, Significance, Focus

  • She has a soft spot for adopting animals and currently has two rescued dogs because rescue dogs are the best kind of dogs!
  • During high school, Alexa played tennis all four years.
  • Alexa is a complete Hollywood junkie and feeds her pop culture addiction by attending live tapings of shows like Hot in Cleveland, Last Man Standing, E! News and the Emmys.

If Plan A doesn’t work, there’s 25 other letters in the alphabet.

MIA VILLARREAL | Media Buyer/Account Assistant

Planning an event that boasts an attendance of 75,000 is no easy feat, but for Mia, it was a culmination of her experience in marketing and advertising as a member of Fresno State’s student-run Vintage Days planning committee.

Today, Mia brings together clients and advertisers, giving her clients the opportunity to meet a larger, targeted audience. What makes her truly stand out is her finger on the pulse of the coveted Millennial age group. Where some may spend hours trying to decode a Millennial, she has lived as one every day of her life.

After earning her degree in Mass Communication and Journalism with an emphasis in Advertising, Mia’s accomplishments led her to a full-time position at JP Marketing as an Assistant Media Buyer. At any given time you will find Mia coordinating with local media representatives or researching her next big campaign, ensuring her clients get quality media buys.

Targeting millennials in media buying tactics
Leader in mobile messaging/advertising and reporting
Google AdWords Certified

Notable Clients

  • Johnny Garlic’s – A Guy Fieri Signature Restaurant
  • Fresno State Vintage Days
  • Groppetti Automotive Family
  • Lennar Homes
  • BMW Fresno
  • Audi Fresno

Awards

2014 Fresno State MCJ OutstandingAdvertising Graduate of the Year
2014 Roberta Asahina Advertising Scholarship

 

Strengths: Futuristic, Learner, Discipline, Focus, Individualization

  • Mia won the science fair in 6th grade for analyzing consumer television viewing trends – in case you needed any more proof she was born for this industry.
  • Mia plays the piano.
  • She is obsessed with pugs. Her pug is named Peggy Sue! #PugLife

Be somebody who makes everyone feel like a somebody."

Nidia Verdugo | Media Buyer

Whatever Nidia puts her mind to, she is always 100 percent invested in the success of the project. She specializes in identifying the best mix of media to help her clients achieve their goals and objectives. It’s that talent for blending research, data and negotiations that allow for the best buying decisions.

When developing a comprehensive and creative strategy, Nidia is well-versed in finding solutions for brands and businesses of every size. She understands that strategic media placement is driving force for any company. In essence it’s the centerpiece. With that in mind, her focus always remains on allocating budgets smartly and clearly communicate her methods with each and every client.

While a student at Fresno State, Nidia served as the development coordinator for the largest student-run event on campus, Vintage Days. In addition, she was also a member of the American Marketing Association and Alternative Spring Break.

Nidia earned her B.S. degree from Fresno State in Business Administration with marketing emphasis.

  • Strategic media placement
  • Digital/ tradition analytics

Notable Clients:

  • Orloff Jewelers
  • Goodguys Tires & Auto Repair
  • Circle K Ranch
  • Flooring Liquidators
  • Sierra View Hospital
  • Pregnancy Care Center
  • Measure C
  • Emanuel Medical Center
  • Bonadelle Homes
  • EECU
  • The Stockton Ports
  • Me-N-Ed’s

Awards
President Barack Obama’s Bronze Volunteer Service Award, for volunteering more than 155 hours at Fresno State

Strengths: Empathy, Achiever, Individualization, Developer, Discipline

  • She once met Mark Hoppus from Blink-182 (it was awesome)
  • Nidia is fabulously part of the Bey-hive. During her senior year, she even did a product evaluation on Beyonce’s Lemonade album for a marketing class
  • Her love for travel runs through her veins. She’s been to more than half of the continents in the world!

There is no moment in life that can’t be improved with pizza.

Nicole Maul | Social Media Manager

Nicole brings more than four years of experience in public relations and social media. She handles the day-to-day management of many of our social media accounts, and assists on all of our public relations campaigns. Nicole explores the depth of a brand and builds her strategy with growth and influence in mind.

Her passion for social media and agriculture is what led her to earn her B.S. in Agricultural Communications with an emphasis in Public Relations at Fresno State.

Earned Social Media Certification from Hootsuite
On-the-spot reputation management for social media clients
Agriculture expert with a pulse on what’s happening in the industry

Notable Clients

  • BMW Fresno
  • Audi Fresno
  • Porsche of Fresno
  • Elaine’s Pet Resorts
  • City of Hanford
  • E.M. Tharp Golden State Peterbilt
  • Manco Abbott

Awards
2016 PRSA Image Award of Excellence, Community Service/Relations Campaign, City of Hanford 60 Gallon Challenge

Strengths: Empathy, Competition, Positivity, Developer, Individualization

  • Nicole excessively uses the term “YOLO” in a non-ironic way.
  • She is the Ag Industry’s #1 Fan, but hates dirt.
  • Nicole has raised more than 50 pigs. Raising animals is the only time she doesn’t mind getting her hands dirty.

Life is a blank canvas, and you need to throw all the paint on it you can.” -Danny Kaye

Katie Silva | Outreach Assistant

When you want to reach your customers, having someone on your team who can be both creative in their approach and highly organized in their tactics will always lead you to success. And at JP Marketing, Katie fills that role completely as outreach assistant. Her passion for event planning and marketing began when she volunteered for the Juvenile Diabetes Research Foundation as a teenager.

It was that work that motivated her to earn her bachelors degree in Business Administration from Fresno State. Her approach to a client’s needs is always evaluated on an individual basis, because she whole-heartedly believes that with a creative mind a solution can always be reached.

Her work allows clients to build those irreplaceable relationships with customers. Through event planning and social media, turning one-time customers into lifelong customers is one of her favorite parts of the job.

  • Comprehensive event management/ planning
  • Social media management
  • Client administration

Notable Clients

  • Lennar
  • Color Me Mine
  • Fresno Chaffee Zoo
  • Juvenile Diabetes Research Foundation

Strengths: Achiever, Learner, Arranger, Input, Includer

  • She’s got a bug, the travel bug that is! So far Katie been up and down the entire West Coast of the U.S., Canada, Mexico, Germany, Spain, Portugal, and is ready to hop on a plane at any given moment.
  • It’s no secret that she loves hedgehogs. She has even dedicated an entire Pinterest board to them.
  • Her hair has been almost every color of the rainbow. Brunette, black, blonde, blue, purple, pink, orange (except that last one was completely by accident).

Everything was just a wild guess. And it takes a while to get confident that your guessing is pretty good.
— Jerry Seinfeld

PETER CARRION | Senior Designer/Photographer

Peter’s established background in fine arts, combined with 10 years of experience in digital photography, graphic design, illustration and project management adds a distinctive touch to his work at Senior Designer and Photographer at JP Marketing. He has single-handedly built the photography division of the company with his penchant for portraits that capture the honesty of the moment.

Peter has a B.A. in Fine Arts with a minor in Graphic Design from Fresno State. His award-winning designs have won numerous ADDY awards, and a National Association in Printer Leadership Award in 2009.


Strength in visually communicating brand stories through corporate photography
Captures the personality of business leaders in portrait photography
Builds cohesive multimedia campaigns that focus on how the target audience engages with the brand

Notable Clients

  • Kaplan University
  • Tachi Palace Hotel & Casino
  • Kaweah Delta Medical Center
  • cCare
  • Applebee’s
  • Lennar Homes
  • HIS Magazine

Awards

2015 Fresno Advertising Federation Creative Talent of the Year
2015 Gold ADDY, Sales Promotion, Kit or other, Diego Rivera Exhibit Sales Kit
2015 Gold ADDY, Digital Advertising, Online, Lennar Internet Sales Video
2013 Gold ADDY, Campaign, Baker Dillion Group

Strengths: Achiever, Restorative, Harmony, Discipline, Context

  • Peter has three middle names. We didn’t even know that was possible.
  • He saves puppies. No, really. When he isn’t working for JP, he’s donating his design skills to local animal shelters.
  • Peter is the fastest Photoshopper in the world.  Before the laughs die down, Peter already Photoshopped your head onto some strange photo related to the joke.

If you fall, I will be there.
— Floor

VICKEN MASSOYAN | Senior Graphic Designer

As Senior Graphic Designer at JP Marketing, Vicken brings more than 20 years of experience with a sharp practical, “less is more” approach to his work. Producing designs that tell a clear, timeless and visually compelling story, Vicken specializes in logo design and illustration. His experience also includes packaging design, brand identity, and a variety of types of advertising collateral that has been published in 12 languages.

Vicken is certified in several Adobe programs and has taught several Adobe classes. He attended the National Education Center in Glendale, Arizona, where he earned all six Presidential Commendations for Academic Excellence.

Vick has designed hundreds of logos, including a design in a national coffee table book and another that flew around the world
He is an excellent hand-illustration artist and has created 1,000s of pieces
Vicken can hand-fabricate custom pieces and is known for his functional designs

Notable Clients

  • Taco Bell
  • Bank of the Sierra
  • Johnny Garlic’s Restaurants
  • Logan’s Roadhouse
  • Kaplan University
  • Centex Homes
  • Fresno County Federal Credit Union
  • Fresno State
  • Tulare Regional Medical Centers
  • Fresno State

Awards

2014 DISTRICT 14 SILVER ADDY, Year-end Gift, JP Marketing Bizzy the Bee Book
2014 BEST OF SHOW ADDY, Year-end Gift, JP Marketing Bizzy the Bee Book

Strengths: Focus, Maximizer, Self-Assurance, Communication, Achiever

  • We call Vicken, The Fabricator. He brings Jane’s impossible ideas into fruition.
  • He also builds instruments at home in his free time.
  • Vicken rides his bike to work (almost) every day. Rain or shine, you’ll see him riding down Palm Ave in his orange vest.

"Simple is good." - Jim Henson

OLIVER GREENBARG | Graphic Designer

Oliver is focused on designing a product that is both meaningful and effective, and brings a fresh approach to graphic design that stems from his love of art. As a kid, you could find him at any given time doodling anything and everything that came to mind and he has transformed that passion into a career.

His experience in logo design, custom lettering and typography allow him to find the heart and purpose in every project, and his designs tell a unique story no matter how big or small the project is. And while he has a deep appreciation for the technical side of art, he is fond of going back to basics with a good ol’ pencil and paper as the foundation of his designs.

Oliver earned his Bachelor of Fine Arts in Graphic Design from Fresno State.

Crafting purpose-driven hand illustrations
Custom lettering and typography

Notable Clients:

  • Johnny Garlic’s
  • Tex Wasabi’s
  • Groppetti Automotive Family

Awards
2016 Award of Excellence, Fresno State Graphic Design BFA Program
2015 Gold ADDY, Poster, “Pump It Up”

Strengths: Relator, Responsibility, Adaptability, Belief, Achiever

  • Oliver’s dream house includes a separate garage solely for the expansion of his bicycle collection and maintenance area
  • He enjoys flexing his creative muscles – one time he even hand-chiseled a Tiki head out of stone!
  • Want to hang out with Oliver? Then you’ll need to love outdoor adventures like cycling, hiking, and backpacking as much as he does

Change your mindset, change your life.

BRANDON OCEGUEDA | WEB DEVELOPER/DESIGNER

With more than eight years of experience in graphic design and web development, Brandon brings a keen eye for design to our web department. Brandon earned his Bachelor of Fine Arts in Graphic Design from Fresno State. While there, he won multiple awards at the campus newspaper, The Collegian, for online and print advertisements from the California College Media Association.

Brandon loves creating something from nothing and turning a line of code into a fully-functioning website. Some of his professional experience comes from freelancing for Creative Fresno and Bertz-Rosa, and working for Sonitrol Security where he designed and developed a new website, built promotional material, and handled the social media and blog content.

Problem-solving back-end website issues to find a quick and smart solution
Thorough understanding in translating client’s needs into functionality for the end user
Proficient in HTML, CSS, and PHP

Notable Clients

  • FocusVision
  • Risico Foods
  • Taft College

Awards
2015 Gold ADDY, Digital Advertising, Johnny Garlic’s Newsletter

Strengths: Responsibility, Deliberative, Adaptability, Consistency, Belief

  • Brandon’s love for the video game Counter-Strike inspired him to build his first website.
  • He coordinates free workouts for a large community three nights a week!
  • Brandon is a little clumsy and breaks things around the office – but always tries to fix them.

When things get too heavy, just call me helium.

Michael Romero | Web Developer/Designer

Michael is kind of a big deal around the office, well, so he tells us. His depth of knowledge in design and web development allows him to build a website from the ground up. From concept to launch, he can craft the look of the website, code it from the ground up and deliver a website that moves the client forward.

His background in design and illustration gives him an advantage in creating productive collateral pieces such as rack cards, eblasts and programs. Michael earned his Bachelor’s degree in Art with an emphasis in Graphic Design from Fresno State.

WordPress, HTML, CSS
Websites that allow retailers, both large and small, to increase ecommerce sales through platforms like Bigcommerce and Shopify
Illustration: traditional, pen and ink, pencil

Notable Clients

  • Pelco by Schneider Electric
  • City of Hanford
  • Patch Farms

Strengths: Learner, Competition, Achiever, Focus, Maximizer

  • Michael would eat nachos for every meal, if he could.
  • Michael constantly loses important things. The worst part is that he’s convinced time travel has been invented and Future Michael is leaving him clues.
  • Although we are all a sarcastic bunch, Michael is the most sarcastic in the office. Don’t trust anything he says.

Make mistakes.

Pablo Ruiz de Chavez | Web Developer

The importance of a strong and relevant web presence is one of the most significant parts of marketing and Pablo creates a product that marries the beauty of design and coding into a perfect website.

His keen eye for detail allows him to excel in focusing on the specific needs of each client and provide a web experience that is driven by both the client’s audience and goals.

Pablo is always learning (it’s his number two strength!) Whether it be from digital training sessions or webinars, he is constantly searching for the next big thing to bring his clients.

U/I and U/X design that unifies brands messaging on a digital platform
HTML5, CSS, JavaScript, WordPress
Adobe Creative Suite which includes Photoshop, Illustrator, InDesign

Notable Clients

  • Taft College
  • Agrovice, Inc.
  • Fasi Estate Winery

Strengths: Analytical, Learner, Discipline, Focus, Intellection

  • Just call Pablo Mr. DIY because he is constantly working on home renovation projects.
  • In his spare time, he works as a bartender and server for a local brewery.
  • He is an avid fan of the Seattle Mariners and the Jacksonville Jaguars.

"I have not failed. I’ve just found 10,000 ways that won’t work.” - Thomas Edison

Dillon White | Web Developer

Dillon is a solution-finder. He loves when clients present him with a problem or challenge, even if it’s something he’s not familiar with because his favorite part of the job is helping clients achieve their goals. He also prides himself on doing so quickly – he strives to create solid first drafts of his work so he can save his clients time and money.

His background in multimedia and design give him an advantage in creating various types of collateral pieces, including brochures, business cards and websites. Dillon earned his certification in Graphic Design from the Institute of Technology in Clovis.

UI / UX design that unifies brands messaging on a digital platform
HTML5, CSS3, WordPress, Photoshop, Illustrator, Logic Pro, JQuery
Responsive web design
Photography
Mobile design

Notable Clients:

  • Johnny Garlic’s
  • BTC Consulting
  • Fresno Future
  • Valley Yellow Pages
  • Office Max Impress
  • Global Communicate

• He has the most diverse iTunes music collection at JP – everything from jazz to heavy metal!
• He plays the drums and guitar
• His nickname in high school was Dill Pickle
• His favorite movies are the James Bond films (Sean Connery was his favorite Bond)

Write without fear. Edit without mercy.

LAURIE OLVERA | Administrative Assistant

Laurie is more than just JP’s Administrative Assistant, she is the glue that holds together the team. From assisting with billing and invoicing to making sure work gets done, Laurie does it all.

Laurie was born and raised in Reedley where she worked 30 years as a cosmetologist, 25 years as an office assistant, and spent six years in the fruit-packing industry. She also served six years on the Reedley City Planning Commission and seven years on the St. LaSalle School Board.

Laurie keeps JP operating by proof-reading for office staff, answering the phone, creating spreadsheets, and lending her time to hear even the craziest of ideas.

  • Hawkeye editing skills
  • Warm and welcoming spirit each time you visit JP Marketing
  • Providing clients with accurate, concise and timely billing statements

Strengths: Empathy, Relator, Harmony, Input, Consistency

  • Something you may not know: Laurie is Jane’s mom.
  • Laurie is an award-winning seamstress! She’s taken home many awards from the Big Fresno Fair.
  • Laurie has nicknames for almost every person in the office: Angel, Cookies, Doc, etc. Just try to figure out who is who.

 

Everything happens for a reason.”

Kelly Aoki | Outreach Intern

Digital advertising has become the focus of a strong advertising campaign and Kelly is on the cutting edge of each new project she is part of. As JP’s outreach intern, Kelly brings a fresh outlook to her client’s activities. Whether it is concepting or applying a new creative strategy, she works tirelessly to make an impact.

When implementing her ideas, Kelly focuses on communicating a brand’s values and utilizing their strengths to build relationships with their customers. It blossoms into a blend of strategy and creativity, which she absolutely loves. Kelly is a self-starter who is constantly working to hone marketing and advertising skills. When she saw the opportunity to provide photography for her clients, she began learning the ins and outs and now several years later, is providing high level photographs.

Kelly is currently in her final semester at Fresno State where she is working on her Media, Communication & Journalism degree.

  • Portrait photography
  • Comprehensive research
  • Copywriting

Strengths: Achiever, Relator, Learner, Empathy, Developer

  • Kelly is related to Steve Aoki, but not the Steve Aoki.
  • The only type of dog she has ever owned is Shiba Inus. She has four and loved them way before they were cool.
  • Can you guess what her first concert was? Earth, Wind & Fire with her parents. Didn’t see that coming did you?