Account Management

Client Services on Deck

They used to call us “suits” so we decided to own it.

We call ourselves ACES, or Adaptable Consultants that Execute Strategies. With laser-sharp focus, our account team works with you to set key performance indicators (KPIs) to achieve your big win — cultivating relationships along the way. We stay one step ahead through ongoing communication, ensuring that your projects are delivered on time, within budget and with measurable results that will elevate your brand and exceed your objectives.

Strategy + Research

Map Out a Plan

All eyes on your message? That’s nice. The right eyes? Even better.

We’ve always been obsessed with researching the consumer data you need to reach the right audience through the most efficient mediums. We do this in a couple of ways. In 1996, we developed an exclusive process called MMAPS™: Media, Message and Attitude Preference Surveys. It’s our proprietary way of navigating the path to more impactful messaging, efficient media buys — and most of all, to results that matter to your brand.

We also use ESRI technology. This is a geo-based information platform that gives us access to data that allows us to make highly targeted marketing decisions for our clients. Our team is certified in business intelligence in relation to this geo-spatial information system and we use it to review relevant data segments that align with our client goals. It sounds fancy and it is but one of the best parts is that it gives us access to custom infographic reports that help make the data easy to understand.

Image: Hand-drawn dialogue bubble with gears designed by JP Marketing
Modern work space at JP Marketing office in Fresno, CA
Hand-drawn eye with computer hand cursor designed by JP Marketing

Branding + Design

Creating Your Win

We sketch ideas on cocktail napkins and paint murals 100-feet wide.

We bring ideas to life. We give your brand a voice that leaves a lasting impression on your audience. Whether it’s designing your logo, launching a new campaign or building product packaging from scratch, we approach every creative solution with intuition, intention and heart. We tell your story — and in doing so, we create your win.

Web + Digital

A Site to Behold

Remember when simply having a website gave you an edge? Yeah, we don’t either.

Everyone’s online now (including Grandma), so how will your site stand out? We treat your website as an extension of your brand story. We develop your web presence with both your story and your audience in mind, and create positive UX/UI designs to promote business growth. But once the site goes live, you won’t be on your own. We provide updates as needed so your clients and your business stay safe.

Hand-drawn laptop and phone designed by JP Marketing

JP Marketing web developer with two desktop computers and a laptop
Hand-drawn camera, boom mic and flash designed by JP Marketing
Photographer taking photos at JP Marketing ad agency in Fresno, CA

Photo + Video

Your Story In Focus

We capture more than just soundbites and photo opps.

Our in-house photo and video team creates visually stunning and memorable pieces that make your audience do a double-take and hit “replay.” From TV spots and animated videos to product photo shoots, we work with you from concepting to the final edit to ensure your brand story shines.

Media Buying

Connecting the Thoughts

With great power comes great marketability.

Our team connects your brand to your target audience through tactical media buys. But what does that look like? We develop plans. We negotiate contracts. We use our buying power to leverage value-added opportunities. We place and direct all media, including digital, outdoor, broadcast, direct mail and SEO. Oh, and of course, we ensure your ads are seen and heard. Then we do it all again for your next big campaign.

Media buyers with laptops at JP Marketing office in Fresno, CA
Hand-drawn TV and person with cash in hand designed by JP Marketing
Hand-drawn illustration of head by JP Marketing

PR + Social

Making Great Impressions

We care about your brand reputation.

Clicks, likes, comments — orchestrating millions of impressions requires a solid communications strategy and social media management. We work with you to develop a game plan for social media marketing, outreach campaigns, crisis communication plans and events of all sizes. With a strategic plan in place, we can successfully manage your brand’s reputation, both online and IRL.

Ag Marketing

Producing Results

We believe in buying local and branding local.

Just like some of our favorite produce brands, Farm to Shelf was born and raised in California’s agricultural heartland. It’s our initiative to get growers from the Golden State into stores all across the country. Because if anyone knows the business of ag and how to cultivate relationships, it’s us. Oh, and we’re pros at taste-testing, too.