Month: August 2014

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The ALS Ice Bucket Challenge: A Teachable Moment in Social Marketing

Unless you have been under a rock waiting for your dial up connection to chime “you’ve got mail,” the Ice Bucket Challenge is hardly news.

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Jane’s Marketing Tips: Building Trust

Trust is the number one way to turn a potential customer into a paying customer. When it comes to business, the kind of trust that

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10 Steps To A LinkedIn Profile Your Boss Will Love

If you follow my posts, you know that I’ve recently fallen in love with the power of LinkedIn. And I’m trying to spread the LinkedIn

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Change is in the Air: The New Twitter Design

Like Facebook, Twitter is an ever-changing entity that, without warning, can change overnight. In the last few months, Twitter got a facelift. What’s different? Let’s

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Lefties Unite: Left is Right

The world may be designed for right-handed people, but thankfully there is a day set aside to recognize us southpaws: August 13 is International Left-Handers

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What I Learned From Robin Williams

For about 15 minutes yesterday, our office stood still. When the news broke about Robin Williams alleged suicide, I could hear the bustle of different

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Why I Love LinkedIn Publishing

Let me start this off with a little bit of honesty: I did not want to love LinkedIn Publishing. I’m a firm believer in the

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Cracking the Code: Understanding the Facebook Algorithm

These days, everyone is frustrated by Facebook’s frequent and tumultuous wave of changes – particularly business owners. As the Facebook algorithm changes and evolves, our

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