Intern-spective: Learning From The Best

Hi everyone! I’m Alexa Ude and I’m on the account team at JP Marketing. I started interning here at the end of September, and in the few months that I have been here, I have learned so much.

Before I started interning here, the only thing I knew about a marketing firm was what I have read from textbooks and from watching episodes of The Pitch. After my first week at JP, I realized this marketing firm was even better than I imagined.

I have been fortunate enough to be interning for Jane Quebe. I’m only in the office for half a day because of classes at Fresno State, but in the short amount of time, I have been able to learn so much from her. Being the president of a marketing firm sure does seem like a lot of work, but it also seems very rewarding!

In the past few months, I’ve attended many internal and client meetings with Jane and it’s been a great experience to see how everything works. Jane has so much work to take care of, so I’ve been helping her out, and it has been a wonderful learning experience.

One of the responsibilities that has been given to me is The Family Business Project (FBP). I have really enjoyed having a role in managing the FBP’s social media accounts and website. It’s been fun and interesting to research family businesses and find tips for maintaining a successful family business.

This is a tweet from the FBP's twitter account.
This is a tweet from the FBP’s twitter account.

At the beginning of October I started running the social media accounts and have been updating the FBP’s twitter on a regular basis. Whether it’s finding family owned businesses to spotlight, or tweeting fun facts about the family business sector, I’ve enjoyed it all.

I’ve also made some posts on the FBP’s website about family businesses celebrating anniversaries. I just recently wrote about a research study conducted on family business marketing tactics, which was completed by Fresno State MBA students.  Visit The Family Business Project website to learn more about our work. 

The Family Business Project also partners with the Institute for Family Business (IFB) at Fresno State and they have a lot in store for 2016. In May, the IFB will be hosting the 27th annual California Family Business Awards. Nominate an exceptional family business for the California Family Business of the Year Award.

Since beginning my internship, I learned about the ins-and-outs of family-owned businesses and find myself supporting them more and more each day. It’s true – when you support a family business, you support a family.

I’m excited to continue working here at JP Marketing and I’m ready to learn even more from the team.