Since early 2019, JP has had the privilege of working with the Fresno County Department of Behavioral Health to spread the message of suicide prevention and mental health awareness. Recently, we had the opportunity to create a logo for a brand new program through the department and Hinds Hospice. Take a look at how we navigated the logo process for an essential program in Fresno County.
About The LOSS Team
The Fresno County LOSS (Local Outreach to Suicide Survivors) Team provides support and resources to suicide survivors. This service is provided by Hinds Hospice and funded in part by the Fresno County Department of Behavioral Health.
The LOSS team consists of one clinician from Hinds Hospice and one volunteer who’s a suicide-loss survivor. Together, they provide resources and support — including therapy, support groups, grief workshops and memorial services — to loved ones who’ve experienced a suicide loss.
Exploring Options
Since the LOSS Team is new to the community, we had the opportunity to introduce a new logo and develop branding guidelines.
With the goal of conveying a message of hope and inclusivity, our team began exploring a range of ideas. We considered all angles of what the LOSS team provides, and considered different graphic elements that included missing typography, negative space, interlocking/connected components, and direction.
The Fresno County Department of Behavioral Health liked the initial ideas that included a compass, so we explored more ways to incorporate the element into our logo. We played with iconography and tried out different compass icons that could live within the “O” in LOSS.
The Final Direction
After reviewing a variety of logos featuring the compass element, the department chose the following logo for the LOSS Team.
With a modern navigational element placed in the “O,” the LOSS Team logo reflects the feeling of finding direction after losing a loved one. It also points to the team’s efforts of providing hope and resources in a time of need.
When juggling a variety of different projects, it’s easy to lose sight of when or if you make an impact. With the LOSS Team logo, we saw the immediate effect we’d have on our community. As for the creative team, the LOSS Team logo project served as a great reminder of why we do what we do – and the places we can go with clients who want to make a difference.
—KATRINA RIGGS, Copywriter
