Category: Our Work

ADDY Awards wall at JP Marketing

2019 Award-Winning Campaigns

For as long as I can remember, Fresno has had an Advertising Federation (FAF) Chapter of the larger American Advertising Federation (AAF) organization. The AAF

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Fresno County Mental Health Month Video Campaign

Reimagining a Campaign During COVID-19

Friends hugging. Kids in classrooms. Local baseball players high-fiving. For all of us, these are moments we took for granted before COVID-19. For JP, these

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Groppetti Automotive Family shoot behind the scenes

Creating Content That Connects Customers

When it comes to marketing an automotive dealer group, it’s easy to get stuck in a price-and-item world. The Groppetti Automotive Family has been a

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Creating wins, cultivating relationships office sign

We’re Just a Phone Call (and 6 Feet) Away

All of us at JP are used to working under high pressure and tight deadlines. That hasn’t changed even in the face of COVID-19. Take

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Hands with grapes

A Photo(shop) Finish

Combining difficulty with a tight deadline is usually demanding, but courtesy of a few grapes and Adobe Photoshop, our design team said, “Let’s crush this.”

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photo of people standing while discussing

Our Latest Wave of Focus Groups

Handling message-testing focus groups across the state in 14 languages is a bit like jumping off a ship without a lifejacket. If you’re not careful,

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Mandarin Mania: A New Brand Comes to Fruition

When Fowler Packing Company needed a new brand quickly, we said bring it on. The Challenge Fowler Packing planted its first trees more than 20

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Analyzing data

Focusing on Research

Marketing research can take on many forms depending on the questions a client wants answered. One avenue is to gather qualitative data that may be

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Holding hands

Finding Direction in LOSS

Since early 2019, JP has had the privilege of working with the Fresno County Department of Behavioral Health to spread the message of suicide prevention

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Condom wrappers attached to postcard ads

Let’s Talk About Sex: Airing Out Research, Risks, And Rainbow-Colored Condoms

Sexually transmitted diseases are on the rise both in Fresno County and statewide. That’s why the Fresno County Department of Public Health tasked JP with

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