Category: Our Work

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Re-Opening Businesses POST Shelter In Place

During these challenging times, adjusting to a new norm isn’t easy for confused employers and displaced employees. If you need help finding a job or

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Stay Safe Fresno County Public Health

Creative Help at the Push of a Button

By now, everyone is aware of COVID-19 and the guidelines in place to prevent the spread. From masks to social distancing, the message is clear:

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ADDY Awards wall at JP Marketing

2019 Award-Winning Campaigns

For as long as I can remember, Fresno has had an Advertising Federation (FAF) Chapter of the larger American Advertising Federation (AAF) organization. The AAF

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Fresno County Mental Health Month Video Campaign

Reimagining a Campaign During COVID-19

Friends hugging. Kids in classrooms. Local baseball players high-fiving. For all of us, these are moments we took for granted before COVID-19. For JP, these

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Groppetti Automotive Family shoot behind the scenes

Creating Content That Connects Customers

When it comes to marketing an automotive dealer group, it’s easy to get stuck in a price-and-item world. The Groppetti Automotive Family has been a

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Creating wins, cultivating relationships office sign

We’re Just a Phone Call (and 6 Feet) Away

All of us at JP are used to working under high pressure and tight deadlines. That hasn’t changed even in the face of COVID-19. Take

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Hands with grapes

A Photo(shop) Finish

Combining difficulty with a tight deadline is usually demanding, but courtesy of a few grapes and Adobe Photoshop, our design team said, “Let’s crush this.”

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photo of people standing while discussing

Our Latest Wave of Focus Groups

Handling message-testing focus groups across the state in 14 languages is a bit like jumping off a ship without a lifejacket. If you’re not careful,

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Mandarin Mania: A New Brand Comes to Fruition

When Fowler Packing Company needed a new brand quickly, we said bring it on. The Challenge Fowler Packing planted its first trees more than 20

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Analyzing data

Focusing on Research

Marketing research can take on many forms depending on the questions a client wants answered. One avenue is to gather qualitative data that may be

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