Reflections of 2022: A Journey to Creating Wins
As a member of the JP Marketing account team, I’ve realized that we have much to be proud of when reflecting on our accomplishments in
Category: News
‘Reframeify’: The New Year Brings New Perspective at JP
A MESSAGE FROM JANE: “As we close the door on 2022 and start a brand new year, it’s always an opportunity to sort of re-inspire
Day in the Life – Account Manager
So, you want to work in advertising? My family likes to joke that I’ve had more career paths than most people…and I don’t disagree. Before
Media Minute
The world of media is a vast one! This edition of Media Minute breaks down some key terminology, math, and must-knows for ad campaigns. Media
Dialing Into Mental Health Support
Three weeks before the launch of 988, a new three-digit National Suicide Prevention Lifeline number, the Fresno County Department of Behavioral Health came to us
Going All Out for Garlic
Fresno’s first-ever National Garlic Festival & Food Expo There are two types of people in the world—people who think there is no such thing as
The Road Trip Research
When Jane popped her head over the half wall separating our two desks and said, “Gotta second?” I had no idea what was in store.
Let’s Go Outside!
Sun’s out. Not triple digits yet. Leaves are green and fruit trees are blooming. (Plus no mask mandates!) This is what my friend Doug Collins
Creative Highlight: Meet the Litterheads
Three Pitch Meetings When Mayor Jerry Dyer asked JP to create an anti-littering campaign for the City of Fresno, the answer was a resounding yes!
How Your Brand Can Establish a Presence on TikTok
So, You Wanna Make a TikTok? TikTok isn’t just for lip-syncing teens and ring lights. Home to over one billion users, TikTok has been named
