Category: Media Minute

Lift Studies blog thumbnail – Why Brand Lift and Conversion Lift Studies Matter for Your Business by Drew Cullinan for JP Marketing

Why Brand Lift and Conversion Lift Studies Matter for Your Business

Impressions, clicks, and conversions are standard metrics used to measure the overall success of digital marketing campaigns. The typical path to a conversion story is

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Social Media Roundup: Fresno County Public Works

Social Media Roundup: Fresno County Public Works

Starting a social media presence from scratch in this digital era can be a necessary but daunting project. The key to deciding if social media

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Our Pre-Game Analysis on Super Bowl Advertising

Our Pre-Game Analysis on Super Bowl Advertising

Football-themed snacks. Final score predictions. Fans dressed in their team’s colors. That’s right… it’s time for Super Bowl LVII!  Last year, more than 99 million

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Media Minute - Glenn Lee

Media Minute

The world of media is a vast one! This edition of Media Minute breaks down some key terminology, math, and must-knows for ad campaigns. Media

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People working in office with laptops and scratch paper

Political Year Survival Kit

Here We Go Again …another political year that creates havoc for clients and media buyers alike. Every four years, we vote senior leaders into office.

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Pouring coffee

Finding Your Perfect Mix

You know that satisfaction you get when you get the ratio of coffee to cream and sugar just right? Yeah, we get the same feeling

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2 women working on laptops in office

The Art of Captions

You’ve snapped the perfect picture and can’t wait to share it with all of your followers. But before you post your Insta-worthy moment, the pressure

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Parallel Tracking

Google Ads Parallel Tracking

Are you tired of clicking on an ad and it taking so long for you to get redirected to a company’s website?  From my own

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