Category: JPWinsight

Concept Angelica: From humble beginnings to big wins, we all love a good how-it-began story. When we pitched the concept for the JP Originals video

JP won gold! Well, actually, we won five Gold ADDYs at the American Advertising Federation in Sacramento. The ADDY Awards are the world’s largest advertising

Time Management and Productivity There’s one thing that we all have an equal amount of within a day: time. 24 precious hours to not only

Memes— we love them, we laugh at them, and sometimes we create them. We don’t browse and tweak memes all the time (okay, maybe a

For JP’s 27 anniversary, we wanted to honor the tradition of our annual team photo with a concept that celebrated togetherness. And after a long,

I’ve always despised the exchange that goes like this: “Hi, how are you doing?” “I’m fine, you?” The words literally mean nothing and likely fine

Informed decisions, decisions, decisions Market research is a crucial step in making informed decisions in any marketing strategy. It provides our clients with insight into

Animation Increases Views In today’s media world, it seems everything visual has movement. I’m told that movement even increases views, clicks and shares. I’m a

A Website Makeover Here at JP, there are very few things we love more than a good makeover. And a website redesign is the best

Benefits That Go Both Ways One of the biggest perks of content in the digital world is the ability for computers to remember your past