Category: JPWinsight

Cultivating Client Relationships: Building and Sustaining Connections

Cultivating Client Relationships: Building and Sustaining Connections

You’ll find that we often talk about meaningful relationships in our work, whether it’s creating a strong connection between a brand and its target audience

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Lift Studies blog thumbnail – Why Brand Lift and Conversion Lift Studies Matter for Your Business by Drew Cullinan for JP Marketing

Why Brand Lift and Conversion Lift Studies Matter for Your Business

Impressions, clicks, and conversions are standard metrics used to measure the overall success of digital marketing campaigns. The typical path to a conversion story is

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Serving Up Mobile Food Vendor Awareness Messaging Blog Post Thumbnail

Serving Up Mobile Food Vendor Awareness Messaging

Every food truck offers something unique, from different cuisines to a variety of menu offerings. However, in Fresno County, one thing they all have in

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Navigating the Ad Agency Jungle

My Journey as an Account Manager with a Project Management Twist Working as an Account Manager at an advertising agency can feel like taming a

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Blog post thumbnail, "Branding & Expanding: Another milestone for the MedAssist program", depicting the Santa Clara County downtown office building with a graphic of the new MedAssist logo over imposed.

Branding & Expanding: Another Milestone for the MedAssist Program

The last time we wrote about the MedAssist program was when phase one of our marketing campaign successfully helped connect over 1,000 patients to vital

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MedAssist blog thumbnail

Creating Wins: Strategic Marketing Campaign Connects 1,000 Patients with Vital Grant Funds

Assisting the “Missing Middle” Across the country, the costs of medications are skyrocketing. In fact, many middle-class individuals, who make a pretty good income and

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2023 Experience Hope Event

Client Spotlight: Experiencing Hope in Fresno County

JP Marketing has been very fortunate to work with the Fresno County Department of Behavioral Health (FCDBH) for the past three years to help spread

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Jack Lawrence Graduation

JPeeps: It’s Graduation Season! Now what?

  Editor’s Note: The team here at JP Marketing would like to extend a heartfelt “Congratulations!” to all of the 2023 graduates in our work

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Advertising Awards

Creating Wins: JP Scores 15 Advertising and PR Awards

  The results are in! It was another award-winning year for JP in 2022. We’re pleased to announce that our talented team won fifteen awards

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JP WinSight: CHP Street Racing Awareness Campaign

Creative Win: California Highway Patrol

When we earned the opportunity to work with the California Highway Patrol (CHP) to raise awareness about the dangers of street racing and sideshows across

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