Category: JPWinsight

Pathways to Opportunity: Boosting Student Enrollment After the COVID-19 Pandemic thumbnail

Pathways to Opportunity: Boosting Student Enrollment After the COVID-19 Pandemic

The educational landscape changed quite a bit during the COVID-19 pandemic. Many colleges and universities grappled with unprecedented challenges, resulting in a widespread decline in

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What Does It Mean To Be Creators? Thumbnail

What Does It Mean To Be Creators?

After an extensive process of reflecting inwardly on our agency brand last year, we determined our core values are rooted in innovation and driven by

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A Close-Up Look at Our Most Impactful Work in 2023

Thoughts Behind the Scene: A Close-Up Look at Our Most Impactful Work in 2023

As the Video Coordinator and Photographer at JP, I find myself focusing so much on the quality of our work day in and day out,

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Initial artwork for Covid-19 campaign with Killer Covid and Frantic Flu animated characters

Outsmarting Sneaky Viruses: Crafting a Flu and COVID Campaign for FCDPH

Since the initial outbreak of COVID-19, the Fresno County Department of Public Health (FCDPH) has recognized the crucial need for public awareness about available vaccinations.

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Cultivating Client Relationships: Building and Sustaining Connections

Cultivating Client Relationships: Building and Sustaining Connections

You’ll find that we often talk about meaningful relationships in our work, whether it’s creating a strong connection between a brand and its target audience

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Lift Studies blog thumbnail – Why Brand Lift and Conversion Lift Studies Matter for Your Business by Drew Cullinan for JP Marketing

Why Brand Lift and Conversion Lift Studies Matter for Your Business

Impressions, clicks, and conversions are standard metrics used to measure the overall success of digital marketing campaigns. The typical path to a conversion story is

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Serving Up Mobile Food Vendor Awareness Messaging Blog Post Thumbnail

Serving Up Mobile Food Vendor Awareness Messaging

Every food truck offers something unique, from different cuisines to a variety of menu offerings. However, in Fresno County, one thing they all have in

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Navigating the Ad Agency Jungle

My Journey as an Account Manager with a Project Management Twist Working as an Account Manager at an advertising agency can feel like taming a

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Blog post thumbnail, "Branding & Expanding: Another milestone for the MedAssist program", depicting the Santa Clara County downtown office building with a graphic of the new MedAssist logo over imposed.

Branding & Expanding: Another Milestone for the MedAssist Program

The last time we wrote about the MedAssist program was when phase one of our marketing campaign successfully helped connect over 1,000 patients to vital

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MedAssist blog thumbnail

Creating Wins: Strategic Marketing Campaign Connects 1,000 Patients with Vital Grant Funds

Assisting the “Missing Middle” Across the country, the costs of medications are skyrocketing. In fact, many middle-class individuals, who make a pretty good income and

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