8 Steps to Beating the Big Brands – Step 2: Protection
Now that you have identified your business, you need to ask yourself how protected is my brand? First, do you have a trademark? If you
Now that you have identified your business, you need to ask yourself how protected is my brand? First, do you have a trademark? If you
Owning a business can feel overwhelming at times. You might even feel like your small business is powerless against the big giants, but fear not
By now you’ve certainly heard the drama stirring around “the red cup” at Starbuck’s, and you’ve formed opinions. Perhaps you’ve even shared them. I haven’t
I’m the type of person who gets antsy and likes to change things up. I get the itch to move the living room furniture around
As I interview family-owned businesses for the Family Biz Buzz YouTube channel, I am gathering information about the secrets to their success. Without fail, when
JP Marketing celebrated its 20th birthday in December 2014, and anyone who is a business owner and works with family members knows what a significant
Developmental psychologist Erik Erikson wrote, “I am what survives of me.” For the last three years, I’ve casually talked about my work with family businesses
My 16-year-old daughter Olivia plays volleyball year round so suffice it to say that this mom has logged hundreds of hours court-side armchair coaching and
The world may be designed for right-handed people, but thankfully there is a day set aside to recognize us southpaws: August 13 is International Left-Handers
Not long ago, a friend gave me a book to read called Rhinoceros Success. In it, author Scott Alexander encourages readers to think and act