Category: From Jane’s Desk

8 Steps to Beating the Big Brands – Step 2: Protection

Now that you have identified your business, you need to ask yourself how protected is my brand? First, do you have a trademark? If you

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8 Steps to Beating the Big Brands – Step 1: Identification

Owning a business can feel overwhelming at times. You might even feel like your small business is powerless against the big giants, but fear not

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The Real Starbuck’s Marketing Miss

By now you’ve certainly heard the drama stirring around “the red cup” at Starbuck’s, and you’ve formed opinions. Perhaps you’ve even shared them. I haven’t

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Change Feels Good – New Logo, New Website & New Space

I’m the type of person who gets antsy and likes to change things up. I get the itch to move the living room furniture around

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Everything You Need to Know for a Successful Family Business, You Learned in Kindergarten

As I interview family-owned businesses for the Family Biz Buzz YouTube channel, I am gathering information about the secrets to their success. Without fail, when

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Business Birthdays Are Worth Celebrating!

JP Marketing celebrated its 20th birthday in December 2014, and anyone who is a business owner and works with family members knows what a significant

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Contemplating My Contributions

Developmental psychologist Erik Erikson wrote, “I am what survives of me.” For the last three years, I’ve casually talked about my work with family businesses

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Observations of a Volleyball Mom: What it Takes to be Part of a Winning Team

My 16-year-old daughter Olivia plays volleyball year round so suffice it to say that this mom has logged hundreds of hours court-side armchair coaching and

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Lefties Unite: Left is Right

The world may be designed for right-handed people, but thankfully there is a day set aside to recognize us southpaws: August 13 is International Left-Handers

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Inspiration from a Rhino: Five Tips For Success

Not long ago, a friend gave me a book to read called Rhinoceros Success. In it, author Scott Alexander encourages readers to think and act

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