Category: From Jane’s Desk

As the Chair of the Institute for Family Business (IFB), I recently had the distinct honor of emceeing the 27th Annual California Family Business Awards

When you decide to announce to friends and family that you are going to pursue starting a business, the haters will rear their ugly heads

I was recently cleaning out a box of old photos and papers and ran across a handwritten note from one of my high school BFFs

Mark Twain once said, “I can live two months on one good compliment.” While perhaps a slight exaggeration by Mr. Twain, there are tons of

This last step is all about assembling your team and assigning tasks related to the previous seven steps. You will want to set a schedule

Now it’s time to talk all about you. Sure your sales were great the past three years, but they are down this year and you

Investing in marketing and advertising is very important in building brand awareness and beating the big brands. It’s hard for businesses to determine how much

Profiling- it’s that word that you don’t like to use, but you should. It’s not a bad word! It’s actually an important step to figuring

If you aren’t online, are you even doing business? Like some millennials who practically live online say, “Post pictures, or it didn’t happen.” If you

After you have identified and protected your brand, the next step to beating the big brands is to research your competitors. One of the best