Category: Anna

An Event Might Be Your Best B2B Marketing Investment

I’ve had a hand in planning almost 100 events in my career so far. No one event like the other – different sizes, different audiences,

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Six Steps to Survive PR Like a Survivalist

I love reality television. From the Real Housewives to Top Chef and everything in between, I will give almost any over-produced “reality” show a chance.

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Use Events to Make Your Customers Fall in Love With You!

Tis the season for all things love: candlelit dinners, bouquets of roses, heart-shaped boxes of chocolate – you know the shtick. In a business sense,

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LinkedIn’s Publishing Keeps Getting Better!

We’ve been praising LinkedIn’s publishing platform since the very beginning. But if you’re new to the scene, here’s a quick recap: Instead of sharing an

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Six Things You’re Doing Wrong On Facebook

A few months ago, I had the pleasure to present to some wonderful family-owned businesses at a seminar for the Institute for Family Business. When

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Public Relations Spotlight: Eating Disorders Awareness Week

Part of the most rewarding job of working in Public Relations is helping our clients do good for the community. This week was definitely full

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(Social Media) Relationships Are Hard Work

Love is in the air! So this week, it’s all about relationships. And relationships are not easy. Does he think you’re cool? Does she love

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The Scotch Club: Marketing Lessons From a $150 Bottle of Scotch

Some members of the JP Team have recently started The Scotch Club. And what began as a journey to sip on some of the world’s

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Goal Setting: Looking Into The Future of JP

Earlier this week, the entire JP team took a little trip across town to have a chat about our goals for the future. In layman’s

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Hey Instagram – Get With The Program!

For those of you who manage multiple Instagram accounts, you know my struggle. For those of you who only use Instagram to post the daily

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