Life is good. What a simple message, right? But what does it mean for members of Fresno County Federal Credit Union? You may remember the “I’m Leaving You” campaign from a few years ago. Members of big banks said goodbye to their high loan rates and hidden fees, and said hello to better banking with Fresno County Federal Credit Union. Three years later, it was time to take that award-winning concept and find out what happened to those people who chose to leave their banks for the credit union.
And as you can see… life is good.
In addition to a television and digital video campaign, we’ve produced a series of print ads. Take a look: