Author: jpmktg

JP staff in office

The Importance of Checking In

Recently, a friend asked me if I was interested in joining her for a meditation and journaling challenge. I politely declined, explaining that it wasn’t

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Mandarin Mania: A New Brand Comes to Fruition

When Fowler Packing Company needed a new brand quickly, we said bring it on. The Challenge Fowler Packing planted its first trees more than 20

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Analyzing data

Focusing on Research

Marketing research can take on many forms depending on the questions a client wants answered. One avenue is to gather qualitative data that may be

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Holding hands

Finding Direction in LOSS

Since early 2019, JP has had the privilege of working with the Fresno County Department of Behavioral Health to spread the message of suicide prevention

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A Day in the Life: Account Manager

There is no true “typical day” for an account manager at an advertising agency. Some days you may head into the office without a single

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People working in office with laptops and scratch paper

Political Year Survival Kit

Here We Go Again …another political year that creates havoc for clients and media buyers alike. Every four years, we vote senior leaders into office.

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Real Proud of Our Reel Pride Support

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Team members discussing creative work

If You’re Reading This, You’re Probably Thinking About Something Else

How Mindfulness Can Help Creatives… And You! Sorry, What Did You Say? Research by Harvard psychologists showed that people spend about 47% of their waking

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How To Help New Hires Succeed

If you’re a business owner or HR manager, you know how important it is to hire the “right” person. Yes, I’m using quotes for “right”

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Condom wrappers attached to postcard ads

Let’s Talk About Sex: Airing Out Research, Risks, And Rainbow-Colored Condoms

Sexually transmitted diseases are on the rise both in Fresno County and statewide. That’s why the Fresno County Department of Public Health tasked JP with

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