Category: Jane’s Marketing Tips

8 Steps to Beating the Big Brands – Step 8: Assignment

This last step is all about assembling your team and assigning tasks related to the previous seven steps. You will want to set a schedule

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8 Steps to Beating the Big Brands – Step 7: Measurement

Now it’s time to talk all about you. Sure your sales were great the past three years, but they are down this year and you

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8 Steps to Beating the Big Brands – Step 6: Investment

Investing in marketing and advertising is very important in building brand awareness and beating the big brands. It’s hard for businesses to determine how much

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8 Steps to Beating the Big Brands – Step 5: Customer Profiles

Profiling- it’s that word that you don’t like to use, but you should. It’s not a bad word! It’s actually an important step to figuring

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8 Steps to Beating the Big Brands – Step 4: Digital Footprint

If you aren’t online, are you even doing business? Like some millennials who practically live online say, “Post pictures, or it didn’t happen.” If you

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8 Steps to Beating the Big Brands – Step 3: Competition

After you have identified and protected your brand, the next step to beating the big brands is to research your competitors. One of the best

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8 Steps to Beating the Big Brands – Step 2: Protection

Now that you have identified your business, you need to ask yourself how protected is my brand? First, do you have a trademark? If you

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8 Steps to Beating the Big Brands – Step 1: Identification

Owning a business can feel overwhelming at times. You might even feel like your small business is powerless against the big giants, but fear not

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Jane’s Marketing Tips: Finding The Perfect Team

It’s baseball season! Today, we’re talking about what to look for in a marketing partner – and with baseball on the brain, we have the

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Jane’s Marketing Tips: Make the Most of Awards Season

Awards season has arrived! The Golden Globes, The Academy Awards and The Grammy’s all have one thing in common: they award the best of the

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