Year: 2016

It’s crazy to think that just ten years ago, my job title did not exist. In today’s world, (successful and connected) marketing departments and brands

This last step is all about assembling your team and assigning tasks related to the previous seven steps. You will want to set a schedule

Now it’s time to talk all about you. Sure your sales were great the past three years, but they are down this year and you

Investing in marketing and advertising is very important in building brand awareness and beating the big brands. It’s hard for businesses to determine how much

Profiling- it’s that word that you don’t like to use, but you should. It’s not a bad word! It’s actually an important step to figuring

If you aren’t online, are you even doing business? Like some millennials who practically live online say, “Post pictures, or it didn’t happen.” If you

After you have identified and protected your brand, the next step to beating the big brands is to research your competitors. One of the best

Now that you have identified your business, you need to ask yourself how protected is my brand? First, do you have a trademark? If you

Owning a business can feel overwhelming at times. You might even feel like your small business is powerless against the big giants, but fear not

As 2016 begins, it’s important to consider the changes to the marketing landscape. At JP, we realize everyday is a challenge to learn the latest