Category: The Monday Morning Quarterback

The Monday Morning Quarterback

The New Reality: Homes Without TV Suddenly advertisers have to contend with the idea that their messages aren’t getting through – worse, they aren’t even

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The Monday Morning Quarterback

Goodbye Daylight Savings Time, Hello Winter Benjamin Franklin (who believed that going to bed before dark and waking up before the light increased your immunity,

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The Monday Morning Quarterback

The Most Memorable Presidential Campaign Ever  These days, Presidential election cycles seem to go on for four years, starting the day after the last election.

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Monday Morning Quarterback

I Happen To Like New York They say there’s something for everyone in the city that never sleeps. There are a million stories in the

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The Monday Morning Quarterback

It Had To Be You-Tube There’s a new network in town, and I think this one stands a chance. YouTube has launched TakePart TV, a

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The Monday Morning Quarterback

Advertising, Marketing and Colors The advertising world revolves around the principle of attraction. The fact of the matter is, no matter how well an ad

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The Monday Morning Quarterback

5 Hot Advertising Trends We talk a lot in the advertising industry about using alternative means to reach our target markets, but have we really

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The Monday Morning Quarterback

Changing Channels: Phantom TV Viewers May Be Counted Imagine the concerned looks on the faces of network TV programmers when they learned that the Nielsen

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The Monday Morning Quarterback

How Apple Almost Took a Bite of TV This is a quick story of how the biggest company in the world couldn’t make its TV

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The Monday Morning Quarterback

Social Media’s Great Expectations (OMG!) Now that digital media has overtaken our lives, it’s worth noting that about a decade ago, most of us didn’t

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