Category: The Monday Morning Quarterback

The New Reality: Homes Without TV Suddenly advertisers have to contend with the idea that their messages aren’t getting through – worse, they aren’t even

Goodbye Daylight Savings Time, Hello Winter Benjamin Franklin (who believed that going to bed before dark and waking up before the light increased your immunity,

The Most Memorable Presidential Campaign Ever  These days, Presidential election cycles seem to go on for four years, starting the day after the last election.

I Happen To Like New York They say there’s something for everyone in the city that never sleeps. There are a million stories in the

It Had To Be You-Tube There’s a new network in town, and I think this one stands a chance. YouTube has launched TakePart TV, a

Advertising, Marketing and Colors The advertising world revolves around the principle of attraction. The fact of the matter is, no matter how well an ad

5 Hot Advertising Trends We talk a lot in the advertising industry about using alternative means to reach our target markets, but have we really

Changing Channels: Phantom TV Viewers May Be Counted Imagine the concerned looks on the faces of network TV programmers when they learned that the Nielsen

How Apple Almost Took a Bite of TV This is a quick story of how the biggest company in the world couldn’t make its TV

Social Media’s Great Expectations (OMG!) Now that digital media has overtaken our lives, it’s worth noting that about a decade ago, most of us didn’t