Focusvision - JP Marketing

JP Marketing

Logo Design • Graphic Design • Illustration • Public Relations • Social Media • TV Production • Website Design/Development • Email Marketing • Photography • Media Buying

Overview

FocusVision is the leading global provider of market research technology solutions. Based in Stamford, CT, they have more than 350 employees and offices in six countries. JP Marketing was hired to develop and implement a brand refresh and brand strategy for FocusVision and its eight product lines. Through mergers and acquisitions, some products were previously known as standalone companies. Our objective was to create a unified position in the market through logo design, print materials, website development, digital and print ads, and sales collateral.

Rebranding an International Research Leader

Taking cues from their existing FV logo mark, our design team created a modern, balanced shape that would translate in both small and large formats. We also developed a brand guide including defining proper logo usage, color palettes, typography, image direction, and promotional material designs.

Custom Icon Development

To identify FocusVision’s eight products, our team developed a series of icons to distinguish each product’s unique features. Each icon uses similar design elements to ensure cohesion between the suite of products.

"The JP team rolled up their sleeves and worked through the holidays to meet our expectations for speed and quality, and made sure that corporate executives in offices across the globe were on board with the brand and product design direction. We are pleased with their work and would recommend them to any other organization looking for strategic brand evolution work."

Jamin Brazil Founder, Decipher, Inc. CMO, FocusVision

Photography

In addition to slice-of-life photography for the website and other collateral materials, we also took headshots of all executives within the company. Our photographer created a consistent high-quality photos for use on the website and for speaking engagements across the globe.

Print Design

The multi-purpose tool print concept we developed allowed us to feature each of FocusVision’s products as an integral part of a full research solution. As the company acquired many new companies, the concept allowed us flexibility to grow.