FocusVision is the leading global provider of market research technology solutions. Based in Stamford, CT, they have more than 350 employees and offices in six countries. JP Marketing was hired to develop and implement a brand refresh and brand strategy for FocusVision and its eight product lines. Through mergers and acquisitions, some products were previously known as standalone companies. Our objective was to create a unified position in the market through logo design, print materials, website development, digital and print ads, and sales collateral.
Rebranding an International Research Leader
Taking cues from their existing FV logo mark, our design team created a modern, balanced shape that would translate in both small and large formats. We also developed a brand guide including defining proper logo usage, color palettes, typography, image direction, and promotional material designs.