Through mergers and acquisitions, FocusVision positioned itself to become the global leader in comprehensive consumer research tools for the largest brand in the world. After 40 years in business, this pivotal moment called for updated branding. Our team was trusted to refresh the parent company brand, create an icon-based system for the acquired sub-brands now classified as product offerings, and build a messaging strategy to drive topline sales and turn a 3x EBITDA in 12-18 months.
The quick execution of our messaging strategy resulted in a successful international media announcement within six weeks, solidifying the brand’s new identity and setting the stage for its continued growth and success. The parent company sold at 3x EBITDA within nine months. We were then retained to continue supporting the marketing team during the transition to new ownership.
That was when we doubled down on the messaging strategy and focused on global brand managers with measurable message delivery tactics. Tasked with driving topline growth and bottom-line profitability at that stage, the parent company sold again within the year for 9x EBITDA.
NAVIGATING A
CORPORATE MERGER
CLIENT
FocusVision
SERVICES
Branding, Digital Marketing and Advertising, Tradeshow
“The JP team rolled up their sleeves and worked through the holidays to meet our expectations for speed and quality and made sure that corporate executives in offices across the globe were on board with the brand, product design direction and website functionality. We are pleased with their work and would recommend them to any other organization looking for strategic brand evolution work.”
Jamin Brazil, CMO
FocusVision Worldwide, Inc. & Founder | Decipher, Inc
