Trinity Fruit Company is dedicated to utilizing every part of its fruit, minimizing waste, and embracing sustainable practices. To utilize surplus fruits that maybe didn’t look the best for whole fruit products, they introduced Squeezed Juice. This product offers a fresh, 100% juice alternative to commercially available products laden with preservatives and watered down. Targeting health-conscious, on-the-go individuals, we developed an entirely new and timeless brand to penetrate the market and secure retail shelf placements.

The creative assets emphasize convenience and quality through sleek packaging inspired by the vibrant products. Our work culminated in a fun and contemporary website showcasing the brand's uniqueness.

The results were resounding, with successful sales and marketing outcomes leading to the expansion of the product line catering to even more wellness needs.