Table Mountain Casino
Going All-In
In August 2021, JP received an exciting request – to build a website for the newly constructed Table Mountain Casino Resort, set to open on July 21, 2022. The design needed to be modern and stylish like the building itself while setting them apart as a luxurious, high-end alternative to their competitors. All cards on the table, the JP team rolled up their sleeves and went all-in on this project.
Tags
Website
Functionality meets Luxury
Inspired by the design of Table Mountain Casino’s new member rewards program, the Valley Sky Club, our team doubled down on the night sky imagery by carrying it across each page of the new website. The dark nighttime theme prompted our designers to transition the brand’s color scheme from teal blue to brown and gold, giving the site a glamorous and luxurious feel.
With a bustling casino to manage, our clients asked for the website to be simple enough for their in-house team to update in the future. To accommodate this request, our web developers built a website with intuitive functionality that would allow our clients to drag and drop images and update website copy easily, with no extra coding required.
Photography & Video
Sweetening the Pot
Our photo and video team spent several days capturing the dazzling beauty of the casino, paying attention to interior design and architectural details. And when our client needed some last-minute support for the grand opening ribbon-cutting ceremony and inaugural live performances, we stepped up to document the historic day for the tribal member’s archives.
To further enhance the website, our production team filmed a short promotional video with local talent to showcase the hotel rooms, fine dining options, table games, and slot machines in action.
