Sran Family Orchards
What’s Cracking with Sran Family Orchards?
As a family-run farm since the 1950s, Sran Family Orchards recognized it needed to refresh its brand to truly stand out in the industry as it launched its state-of-the-art processing facility. The JP team was ready to take on the challenge of rebranding Sran while maintaining its historical integrity.
Growing organic almonds takes true integrity, and that’s exactly what we wanted Sran’s new logo to represent. After a thorough exploration of design options, we landed on a modernized version of their logo that features their aunt – one of the first family members to immigrate to America.
Photography & Videography
Capturing Shell to Shelf
Imagery is essential for our audience to understand the who, what, why and how of a brand. Our photographer traveled to Kerman to capture photos of Sran’s facility, product, employees and family. He also took video while on site and created a stunning video for Sran’s website showcasing its new facility.
A Wholesome Refresh
Our designers themed the look and feel of the site from the ground up to showcase Sran’s existing content. The website included functional elements from a variety of systems, including:
- Mobile & Screen Responsive
- SEO Optimized
- CMS Accessibility
- Video Features
- Modern Design
- Designed on a platform that enables the site to easily be maintained by Sran’s in-house team
Improving Sales and Traffic
One-sheets and brochures are an excellent way to leave a lasting impression on a target audience. With crisp imagery, a cohesive color scheme and informative content, these materials promote Sran’s brand message, aid in acquisition of new customers and ultimately lead to a higher return on investment.
Trade Show Booth
Beyond the Orchard
Once Sran had its logo, website and print production refreshed, it was time to shine. One of the best ways (and frankly, the most fun way) to do so was through a trade show booth. We integrated all of Sran’s updated branding and color scheme to create a fresh and welcoming booth.
Public & Media Relations
Farm To Shelf has an accredited Public Relations team that was able to ensure Sran’s refreshed brand was noticed. Our team was able to get Sran into a variety of both local and national media outlets, including online and getting its new logo featured in a business profile in a local newspaper.