In March of 2013, we were introduced to the extraordinary Jack Wiegand who at 20 years old was setting out to break the Guinness World Record™ for the youngest person to fly solo around the world. We knew this would require a coordinated public relations and social media strategy and we had less than 60 days.
Branding a World-Record Breaking Trip
To support Jack’s mission, we designed a logo, developed a website, and created sponsorship materials and packages to procure sponsorships of more than $100,000.
Custom Paper Airplane Flyer
This customer paper-airplane flyer was designed to fold into an airplane with a similar paint job to the plane that Jack flew across the world in.