In response to the decline in student enrollment post-COVID-19 pandemic, the San Bernardino Community College District sought to reverse the trend with a goal of increasing enrollment by 20%. Recognizing the competitive educational landscape, our team employed a data-driven approach to marketing their campuses. We leveraged insights to personalize digital campaigns tailored to specific target audiences, like individuals considering returning to school after time away.

The creative content highlighted campus life and diverse educational offerings to boost community awareness, primarily using digital display ads, social media videos, and billboards. The result was a s over the previous year, signaling the success of strategic efforts and reaffirming the importance of clear, measurable objectives from the start of a campaign.