PEELZ
Overview
What’s Small, Orange and On A Roll?
This seventy-year-old family farming operation, Fowler Packing Company, had grown to become one of the largest mandarin grower-packers supplying product to the Wonderful Co. under the Halos brand. When they announced the end of their relationship, we received a desperate call from FPC saying it needed to launch a new mandarin brand. And we needed to do it fast!
Awards
American Advertising
Gold ADDY: Integrated Advertising Campaign
Tags
Branding with Boldness
Peelz Perfection
We were given a six-week timeline to develop a name, brandmark, brand position, packaging, boxes, sales collateral and a tradeshow booth that was PMA-ready. Working closely with the in-house marketing director and the Parnagian family, we were able to procure a name that met everyone’s needs, including those of the trademark attorney.
Designs with Difference
From there, our in-house design team created daily iterations of logos and packaging with an all-hands-on-deck approach. To ensure quality execution under a rushed timeline, one of our senior designers even traveled to Florida for on-site quality assurance with the packaging printer.
