Fowler Packing Company (FPC), a 70-year-old family farming operation and prominent supplier to the Wonderful Company under the Halos brand, faced a critical juncture when the latter ended their long-standing partnership. Urgently needing to introduce a new mandarin orange brand to the market, FPC approached us, desperate for a branding strategy within six weeks.
We got to work immediately, collaborating with their in-house marketing director and the Parnagian family to develop a distinctive name, logo, package design, sales collateral, and tradeshow booth. This involved daily iterations of design work, with meticulous attention to detail, including on-site quality assurance visits to the packaging printer in Florida.
Through this intensive process, we successfully launched Peelz and exceeded FPC’s immediate sales targets within a month of its introduction. Peelz has demonstrated remarkable performance since, selling ahead of expectations and securing significant contracts with major grocers nationwide.
UNVEILING PEELZ:
A CITRUS SUCCESS
CLIENT
Fowler Packing Company
SERVICES
Branding, Packaging, Website, Photography, Tradeshow
“Thank you all for the incredible work on the bag photographs, trade show booth,
and landing page design. They LOVED EVERYTHING, and you guys are just knocking it out of the park. I can’t thank you enough for all the time and energy you put into our brand. THANK YOU!”
Kiah Ruvalcaba
Director of Marketing
