JP Marketing

Logo Design • Graphic Design • Illustration • Public Relations • Social Media • TV Production • Website Design/Development • Photography

Overview

In the summer of 2013, we took on a rebranding project for Hesser College, a 100+ year educational institution that was transitioning to a combination campus and online school. The executive team selected the name, Mount Washington College, and we set out to create a brand look and feel that would differentiate them from the competition, on a shoestring budget.

Rebranding a century-old institution

The logo incorporates the “M” and the “W” into an interconnected link symbolizing the way the school will link its students to career advancement. We developed a brand guide to make sure all materials were cohesive and on-brand.

Spokesperson Character Development

We gave the school a personality with a voice to breakthrough the noise of hundreds of competitors. Thus, Drew was born. A witty, straightforward spokesperson who challenges you to rethink your opinions of online education.

29.8 million impressions for brand launch announcement