In the summer of 2013, we took on a rebranding project for Hesser College, a 100+ year educational institution that was transitioning to a combination campus and online school. The executive team selected the name, Mount Washington College, and we set out to create a brand look and feel that would differentiate them from the competition, on a shoestring budget.
Rebranding a century-old institution
The logo incorporates the “M” and the “W” into an interconnected link symbolizing the way the school will link its students to career advancement. We developed a brand guide to make sure all materials were cohesive and on-brand.