Great Minds Think a Bike
For several years, the City of Fresno and Bicycle Coalition celebrated Bike Month every May. Our goal was to put those efforts in high gear. With a shoestring budget, we rode all over town to secure sponsorships and rolled out a multi-faceted, memorable campaign.
Pedal to the Medal
Our award-winning logo is a bright and playful emblem with a dash of retro cool. We think our tongue-in-cheek asterisk adds to the fun — and speaks to the much-needed cycling cause.
Wheels in Motion
With the goal of motivating Fresnans to ride their bikes, every design element reflects the joy of cycling.
Our colorful, energetic imagery flowed onto a variety of promo materials, from t-shirts and water bottles to bike racks and TV spots. And with custom bike lights, we designed fun, functional items that promoted biking.
We also created hand-drawn, custom creations — we call ‘em our “spokes-monsters,” pun intended — to bring smiles to both new and avid cyclers.
Going the Extra Mile
Our I Bike Fresno website featured helpful info for cyclists, including maps, upcoming group rides and other news and events. The best part? A log-in feature for riders to enter their miles and chart results — motivating them to keep riding and showing us real-time (and impressive) results.