Great Minds Think a Bike

For several years, the City of Fresno and Bicycle Coalition celebrated Bike Month every May. Our goal was to put those efforts in high gear. With a shoestring budget, we rode all over town to secure sponsorships and rolled out a multi-faceted, memorable campaign.


Pedal to the Medal

Our award-winning logo is a bright and playful emblem with a dash of retro cool. We think our tongue-in-cheek asterisk adds to the fun — and speaks to the much-needed cycling cause.

Promo Materials

Wheels in Motion

With the goal of motivating Fresnans to ride their bikes, every design element reflects the joy of cycling.

Our colorful, energetic imagery flowed onto a variety of promo materials, from T-shirts and water bottles to bike racks and TV spots. And with custom bike lights, we designed fun, functional items that promoted biking.

We also created hand-drawn, custom creations — we call ‘em our spokes-monsters, pun intended — to bring smiles to both new and avid cyclers.


Going the Extra Mile

Our I Bike Fresno website featured helpful info for cyclists, including maps, upcoming group rides and other news and events. The best part? A log-in feature for riders to enter their miles and chart results — motivating them to keep riding and showing us real-time (and impressive) results.