For four years, the City of Fresno and Bicycle Coalition had partnered to celebrate May is Bike Month. In 2010, our goal was to take their efforts to the next level utilizing program integration, private sponsorships and professional execution. We developed and executed a multi-media campaign (television, website, public relations, social media, event marketing) on a shoe-string budget that was nearly matched by private sponsorships we helped secure.
Branded Biking Promo Items
We wanted to immerse the Fresno community with messages and items to encourage them to dust off their bicycles and go for a ride. From bike racks to make parking easier and lights to make bikers visible in the dark, to water bottles to hydrate participants – we designed items to eliminate excuses for not riding.
“JP Marketing is a very creative marketing company with a lot of talent… I highly recommend the JP Marketing team as they truly bring a team effort and become a member of your team almost like family.”
Bryan Jones, Former City of Fresno Deputy Director