iBikeFresno - JP Marketing

JP Marketing

Logo Design • Graphic Design • Illustration • Public Relations • Social Media • TV Production • Website Design/Development

Overview

For four years, the City of Fresno and Bicycle Coalition had partnered to celebrate May is Bike Month. In 2010, our goal was to take their efforts to the next level utilizing program integration, private sponsorships and professional execution. We developed and executed a multi-media campaign (television, website, public relations, social media, event marketing) on a shoe-string budget that was nearly matched by private sponsorships we helped secure.

Branded Biking Promo Items

We wanted to immerse the Fresno community with messages and items to encourage them to dust off their bicycles and go for a ride. From bike racks to make parking easier and lights to make bikers visible in the dark, to water bottles to hydrate participants – we designed items to eliminate excuses for not riding.

“JP Marketing is a very creative marketing company with a lot of talent… I highly recommend the JP Marketing team as they truly bring a team effort and become a member of your team almost like family.”


Bryan Jones, Former City of Fresno Deputy Director

Award-Winning Logo Design

The design is playful, fun and just a little retro. The bubbly letters and bright green color remind you of something a little bit "way back when," and the asterisk and "This May Improve Your Life" has just the right amount of wry humor.

Interactive & Website Design

Our website design acts as a hub for all things biking: maps, rides, events, blogs, news and a log-in feature where people can log miles and chart results. We were able to show people how many car miles they were offsetting, how much CO2 they were not emitting and how much fun they were having.

Hand-Drawn Illustrations

The colorful design, and playful imagery visually replicates the joy of biking. The energy and fun of these pieces help to motivate people to get on their bikes and live happier, healthier lives.

25% Participation Increase Year Over Year