Fresno County Federal Credit Union’s successful “I’m Leaving You” campaign ran for years and was in need of a refresh. Members of big banks said goodbye to their high loan rates and hidden fees, and said hello to better banking with Fresno County Federal Credit Union – the inspiration for the new campaign.
Three years later, it was time to take that award-winning concept and find out what happened to those people who chose to leave their banks for the credit union. This positive spin on a successful campaign was completed with a memorable jingle.
Cohesive print campaign
This concept was translated into a print campaign featuring the same talent from the commercial. The photography for the print campaign was completed the same day of the video shoot to make sure all marketing elements were cohesive.