Fresno County Department of Behavioral Health

To extend the campaign reach, our team launched a series of community influencer interviews surrounding Suicide Prevention Week. The interviews included survivors and mental health professionals. The interviews aired across multiple outlets including ABC30 and KSEE24 YourCentralValley. JP produced 12 videos that ran on social and digital media and six radio spots that aired throughout Fresno County in English, Spanish and Hmong with messaging centered around Suicide Awareness.

With the goal of increasing attendee engagement at events, the JP team created and wrapped a bright green Camaro for the community to sign and offer messages of support or remembrance for a survivor they know or for someone they lost. Through our contacts in the local auto dealer industry, JP secured a vehicle sponsor. In September, the bright green wrapped and branded Camaro visited 14 events throughout Fresno County including schools, community events and food truck lunch hot spots. This car wrap concept was such a success that the Department of Behavioral Health started receiving calls from parents who had seen the car at an event requesting the car visit their child’s school. This community demand resulting in our wrapping another vehicle for an extended Mental Health campaign. The campaign also caught the eye of the California’s Mental Health Department, which was so impressed by the community outreach results that it funded another vehicle wrap. This time it was in green camouflage for a Fresno County November Veteran’s Suicide Awareness effort.