Reconnecting Fresno County with Suicide Prevention Resources

After a year of weathering the storm, we helped the Fresno County Department of Behavioral Health (FCDBH) with suicide prevention messaging that encouraged residents to reconnect, recenter, and rebuild. To do so, we asked simple questions, like ‘How are you feeling?’ or ‘Are you okay?’ The goals for this campaign were to encourage community members to come together, remind them that brighter days are ahead, and promote the use of professional resources when needed.

The Smallest Things Can Make the Biggest Impact

Sunflowers are a symbol of hope for individuals struggling with their mental health, which is why we opted to use a yellow flower as the focus of this campaign. We see the flower getting hit with different elements when the unexpected happens: a snail reaches out to provide support! This story is the essence of hope and resilience for those struggling. Our Art Director took extra care in bringing this message to life, with each frame being hand-drawn and animated together to create the final video.