Katrina Riggs | Senior Copywriter/ Producer

Write it on your heart that every day is the best day in the year.” - Ralph Waldo Emerson

With over 10 years of agency experience, Katrina is a writer at heart with a passion for all things creative. From writing memorable taglines to developing award-winning campaigns, she has a talent for creating ideas that leave lasting impressions on audiences and help clients achieve their goals. She can craft a voice that’s unique to every brand and finds joy in telling each client’s remarkable story.

Katrina’s thoughtful approach to concepting and writing give her the ability to bring her copy to life. Whether it’s collaborating with a designer or editing a TV spot alongside a director, Katrina can see the “bigger picture” and always keeps the heart of the concept top of mind. She brings a fresh perspective and enthusiasm for all things creative to the JP team.

Katrina earned her bachelor’s degree in print journalism from Fresno State.

Creating a brand’s voice
Messaging & concept development

Notable Clients

  • City of Fresno, Department of Public Utilities
  • Table Mountain Casino
  • Port of Subs
  • Bonadelle Neighborhoods
  • Sun-Maid
  • Fresno State

Telly Award Winner
California College Media Association Award Winner


Strengths: Empathy, Connectedness, Intellection, Developer, Strategic

  • Katrina loves going to concerts and is a two-time Coachella attendee.
  • In college, she went speed-dating — undercover — to write a feature story for the student newspaper.
  • Once, she walked into a local wine shop during an impromptu wine tasting and was invited to join in with the group of friends. The wines they shared with her? A 1988 and 1990 Chateau Margaux. She dreams of wandering into another wine shop where that will happen again.