Cynthia Fidel | Strategic Account Manager

Pray for what you want, but work for the things you need.”

Cynthia is a marketing expert and client advocate with more than 30 years of experience in advertising, public outreach, promotions, media planning and project management. She excels in problem solving tactics and maximizes sustained growth for every client. Cynthia has worked across a variety of industries as a strategic planner, including travel & tourism, native gaming, not-for-profit, retail, healthcare and government organizations.

She gained substantial experience managing cross-functional teams on large-scale campaigns including Measure C Fresno, San Joaquin Air Control District, Fresno Metropolitan Flood Control District and Madera Transportation Committee. Her methodical ways allow clients to get the most out of their advertising efforts.

Cynthia’s calm and compassionate demeanor has enabled her to be successful in working with clients in high-stress situations. She has a firm commitment to improving our community through professional affiliations, a positive attitude and personal philanthropic efforts.

  • Project Management
  • Content Creation
  • Marketing Strategy
  • Analytical Reporting
  • Writing and Editing

Notable Clients
Fresno Metro Ministry
Fresno Regional Workforce Development Board
Fresno County Superintendent of Schools
Fresno County SOS MHSA Grant
San Joaquin Valley Public Health Consortium

Awards
AAF Silver Medal 2011

Strengths: Achiever, Arranger, Learner, Responsibility, Restorative

  • Cynthia and her husband, Matthew own a small farm in the foothills east of Fresno that is home to three horses, six cats, five dogs, ten chickens and a goat named Karma.
  • Some people get hangovers after a night of drinking, while others don’t. Cynthia’s one of the lucky ones with the magical ability to shake off a fun night.
  • Wake up sleepy head! Cynthia’s internal clock goes off before sunrise each morning. Perhaps it’s because she’s busy tending to her hungry friends on the farm.