Category: Uncategorized

marketing

It Does What? Marketing a Product That is Hard to Understand

Picture this… You’re driving down the freeway and you’re coming up on an 18-wheeler (one that gives you major Optimus Prime vibes). It’s another big

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gen z

Hello? Is It Gen Z You’re Looking For?

That Moment When You Realize You’re Old…  I’m 28 years old and identified by marketers as “a millennial,” but I identify myself as “an old

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An Advertiser’s View: Streaming Music Services

The music industry has gone through its rough patches — primarily, suffering from a lack of record sales due to problematic piracy. And if you

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client communication

Tips for Efficient Client Communication

Let’s Talk About It (But I Ain’t Got All Day) – This is part one of Kevin’s series on Efficient Communication Tactics in the Marketing

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a day in the life of an account manager

A Day in the Life of an Account Manager

Every day in the marketing world is a crazy adventure. No two days are ever alike. The same can be said when you look at

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agency life

All About Alliteration – and #AgencyLife

Hello, I’m Carlos Perez. I’m what you might have referred to in school as, “the new guy on campus.” I mean I fit all the

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letter w

Type Tuesday: The Letter W

This is a continuation of the series of designs based on the alphabet from our Creative team. Each post will include their designs and a

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Recycle

Recycling in the Workplace

After watching Al Gore’s, “The Inconvenient Truth”, I’ve found myself co-spearheading a revamp in JP Marketing’s Recycling program, in order to make a change. Why

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JP PR Team

My First Year at JP

Well, I did it…I made it through my first year at JP, and boy did it fly by! It was a year full of learning,

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raisels social media

How to Give Life to Your Brand Through Social Media

It’s amazing to see the evolution of a business in the world of social media. It used to be a simple way for a brand

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