Category: Digital Media

Facebook rebrand to Meta

Facebook, Meta and the Metaverse: What it Means for Marketers

Well, it’s official, Facebook has a new name. Let’s talk about it. What’s Meta? After hours of scrolling the internet, I dove into the ‘metaverse’,

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Top 3 Animation Tips for Beginners and Beyond

Top 3 Animation Tips for Beginners and Beyond

Animation Increases Views In today’s media world, it seems everything visual has movement. I’m told that movement even increases views, clicks and shares. I’m a

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A Website Makeover with Purpose and Pandas

A Website Makeover Here at JP, there are very few things we love more than a good makeover. And a website redesign is the best

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Digital Tracking Technologies

Digital Tracking Technologies – A Whirlwind Tour

Benefits That Go Both Ways One of the biggest perks of content in the digital world is the ability for computers to remember your past

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Social Posts with Purpose

Informative and relevant social media posts can be difficult to find – and even harder to create. However, at JP Marketing, we value market research

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“These Ads Keep Following Me!” – Retargeting

Being a millennial makeup junkie, I shop online a lot. One day I added some lipstick from my favorite makeup brand to the shopping cart,

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Do you even Bing?

“Google is KING of all search networks.” We’ve all heard it. And yes, there are over 3.5 billion search queries on Google each day. But

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media buyer

A Day in the Life of an Assistant Media Buyer

The most frequently asked question I get is, “What does a media buyer do?” The simple answer is we buy time and space. Which sounds

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google academy

What I learned at Google Academy – Automation Expert Days

Earlier this year, I had the opportunity to attend Google Academy’s Automation Expert Days. It was filled with useful information and tips on how to navigate

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Media Trend: Cord-Cutters

Times are changing, and if you’re anything like me, you spend your day crazy busy and you just don’t have time to watch your favorite

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