Outsmarting Sneaky Viruses: Crafting a Flu and COVID Campaign for FCDPH
Since the initial outbreak of COVID-19, the Fresno County Department of Public Health (FCDPH) has recognized the crucial need for public awareness about available vaccinations.
Since the initial outbreak of COVID-19, the Fresno County Department of Public Health (FCDPH) has recognized the crucial need for public awareness about available vaccinations.
Impressions, clicks, and conversions are standard metrics used to measure the overall success of digital marketing campaigns. The typical path to a conversion story is
Assisting the “Missing Middle” Across the country, the costs of medications are skyrocketing. In fact, many middle-class individuals, who make a pretty good income and
Starting a social media presence from scratch in this digital era can be a necessary but daunting project. The key to deciding if social media
Football-themed snacks. Final score predictions. Fans dressed in their team’s colors. That’s right… it’s time for Super Bowl LVII! Last year, more than 99 million
The world of media is a vast one! This edition of Media Minute breaks down some key terminology, math, and must-knows for ad campaigns. Media
Design is everywhere! It’s in the ads on our phones, on the package of salami you pick up in the grocery store, on the board
Three weeks before the launch of 988, a new three-digit National Suicide Prevention Lifeline number, the Fresno County Department of Behavioral Health came to us
Turning Awareness Into Impact The statistics related to black infant mortality in California are disheartening. Decades of anti-black racism and various social and economic factors
Well, it’s official, Facebook has a new name. Let’s talk about it. What’s Meta? After hours of scrolling the internet, I dove into the ‘metaverse’,