Category: Digital Media

Social Posts with Purpose

Informative and relevant social media posts can be difficult to find – and even harder to create. However, at JP Marketing, we value market research


“These Ads Keep Following Me!” – Retargeting

Being a millennial makeup junkie, I shop online a lot. One day I added some lipstick from my favorite makeup brand to the shopping cart,


Do you even Bing?

“Google is KING of all search networks.” We’ve all heard it. And yes, there are over 3.5 billion search queries on Google each day. But

media buyer

A Day in the Life of an Assistant Media Buyer

The most frequently asked question I get is, “What does a media buyer do?” The simple answer is we buy time and space. Which sounds

google academy

What I learned at Google Academy – Automation Expert Days

Earlier this year, I had the opportunity to attend Google Academy’s Automation Expert Days. It was filled with useful information and tips on how to navigate


Media Trend: Cord-Cutters

Times are changing, and if you’re anything like me, you spend your day crazy busy and you just don’t have time to watch your favorite


Social Media Engagement is Greater Than the Number of Followers

Social media seems to have convinced a majority of its audience that if you have a lot of followers that means you have a successful


YouTube Advertising Part 2: Don’t Just Aim Blindly, Hit the Bullseye

In part one of this blog series, I gave you a quick intro on YouTube advertising with some informative stats and where you can place


YouTube Advertising Part 1: Growing Your Customer Base

You’ve got a digital plan in place – display & search. You’re seeing results. Phones are ringing non-stop, customers are pouring in – you can

Changes Coming to Google Analytics and Ads

Always Evolving: Five Need to Know Updates from Google Analytics & Ads

This year, Google has rolled out some heavy-duty tactics and we were excited to see how these updates will shape the way we utilize Google