Category: Digital Media

Social Posts with Purpose

Informative and relevant social media posts can be difficult to find – and even harder to create. However, at JP Marketing, we value market research

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“These Ads Keep Following Me!” – Retargeting

Being a millennial makeup junkie, I shop online a lot. One day I added some lipstick from my favorite makeup brand to the shopping cart,

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Do you even Bing?

“Google is KING of all search networks.” We’ve all heard it. And yes, there are over 3.5 billion search queries on Google each day. But

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media buyer

A Day in the Life of an Assistant Media Buyer

The most frequently asked question I get is, “What does a media buyer do?” The simple answer is we buy time and space. Which sounds

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google academy

What I learned at Google Academy – Automation Expert Days

Earlier this year, I had the opportunity to attend Google Academy’s Automation Expert Days. It was filled with useful information and tips on how to navigate

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Media Trend: Cord-Cutters

Times are changing, and if you’re anything like me, you spend your day crazy busy and you just don’t have time to watch your favorite

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Social Media Engagement is Greater Than the Number of Followers

Social media seems to have convinced a majority of its audience that if you have a lot of followers that means you have a successful

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YouTube Advertising Part 2: Don’t Just Aim Blindly, Hit the Bullseye

In part one of this blog series, I gave you a quick intro on YouTube advertising with some informative stats and where you can place

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YouTube Advertising Part 1: Growing Your Customer Base

You’ve got a digital plan in place – display & search. You’re seeing results. Phones are ringing non-stop, customers are pouring in – you can

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Changes Coming to Google Analytics and Ads

Always Evolving: Five Need to Know Updates from Google Analytics & Ads

This year, Google has rolled out some heavy-duty tactics and we were excited to see how these updates will shape the way we utilize Google

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