Category: Digital Media

Initial artwork for Covid-19 campaign with Killer Covid and Frantic Flu animated characters

Outsmarting Sneaky Viruses: Crafting a Flu and COVID Campaign for FCDPH

Since the initial outbreak of COVID-19, the Fresno County Department of Public Health (FCDPH) has recognized the crucial need for public awareness about available vaccinations.

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Lift Studies blog thumbnail – Why Brand Lift and Conversion Lift Studies Matter for Your Business by Drew Cullinan for JP Marketing

Why Brand Lift and Conversion Lift Studies Matter for Your Business

Impressions, clicks, and conversions are standard metrics used to measure the overall success of digital marketing campaigns. The typical path to a conversion story is

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MedAssist blog thumbnail

Creating Wins: Strategic Marketing Campaign Connects 1,000 Patients with Vital Grant Funds

Assisting the “Missing Middle” Across the country, the costs of medications are skyrocketing. In fact, many middle-class individuals, who make a pretty good income and

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Social Media Roundup: Fresno County Public Works

Social Media Roundup: Fresno County Public Works

Starting a social media presence from scratch in this digital era can be a necessary but daunting project. The key to deciding if social media

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Our Pre-Game Analysis on Super Bowl Advertising

Our Pre-Game Analysis on Super Bowl Advertising

Football-themed snacks. Final score predictions. Fans dressed in their team’s colors. That’s right… it’s time for Super Bowl LVII!  Last year, more than 99 million

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Media Minute - Glenn Lee

Media Minute

The world of media is a vast one! This edition of Media Minute breaks down some key terminology, math, and must-knows for ad campaigns. Media

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Accessibility In Design - JP Marketing Blog Post

Full Access: The Need for Accessibility in Design

Design is everywhere! It’s in the ads on our phones, on the package of salami you pick up in the grocery store, on the board

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Dialing Into Mental Health Support

Dialing Into Mental Health Support

Three weeks before the launch of 988, a new three-digit National Suicide Prevention Lifeline number, the Fresno County Department of Behavioral Health came to us

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Black Infant Health - JP Marketing Creative Highlight

JP Creative Highlight: Improving the Odds for Black Infant Health

Turning Awareness Into Impact The statistics related to black infant mortality in California are disheartening. Decades of anti-black racism and various social and economic factors

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Facebook rebrand to Meta

Facebook, Meta and the Metaverse: What it Means for Marketers

Well, it’s official, Facebook has a new name. Let’s talk about it. What’s Meta? After hours of scrolling the internet, I dove into the ‘metaverse’,

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