Category: Branding

Designing A Logo

Designing a Logo

Like a pig, I see logos these days that are muddy, unkept, and outright stink. But they don’t have to be. When I say Golden

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Social Media Roundup: Fresno County Public Works

Social Media Roundup: Fresno County Public Works

Starting a social media presence from scratch in this digital era can be a necessary but daunting project. The key to deciding if social media

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Our Pre-Game Analysis on Super Bowl Advertising

Our Pre-Game Analysis on Super Bowl Advertising

Football-themed snacks. Final score predictions. Fans dressed in their team’s colors. That’s right… it’s time for Super Bowl LVII!  Last year, more than 99 million

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Fresno’s first-ever National Garlic Festival & Food Expo

Going All Out for Garlic

Fresno’s first-ever National Garlic Festival & Food Expo There are two types of people in the world—people who think there is no such thing as

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JP Originals Series - Wrap Up blog - Jeanna, Jane, and Josh sitting while interviewed

JP Originals – Series Wrap Up

Concept Angelica: From humble beginnings to big wins, we all love a good how-it-began story. When we pitched the concept for the JP Originals video

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Litterheads blog post thumbnail

Creative Highlight: Meet the Litterheads

Three Pitch Meetings When Mayor Jerry Dyer asked JP to create an anti-littering campaign for the City of Fresno, the answer was a resounding yes!

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Mandarin Mania: A New Brand Comes to Fruition

When Fowler Packing Company needed a new brand quickly, we said bring it on. The Challenge Fowler Packing planted its first trees more than 20

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brand perception

Brand Perception

Amazon. Apple. Google. What do they have in common? Not only are they the most recognizable names in the world, they’re also the most valuable

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