Category: Blog

Jane’s Marketing Tips: Branding Your Business

Whether you’ve just started a business or have been in business for years, you probably understand the importance of building a brand. One of the

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My Close Call With Crowdfunding

I’ve got a confession to make. Despite my fastidious nature, I’ve got a little habit that tends to get in the way of that attention

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Are You Too Attached To Your Brand?

Any business owner will tell you that he or she has put blood, sweat and tears into starting their business. The pressure is even greater

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JP’s Picks for Best of Central Valley Business Awards

When is the last time you stopped and thanked your favorite retailer, restaurateur, or even your bartender for the amazing service they provide? I mean,

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The ALS Ice Bucket Challenge: A Teachable Moment in Social Marketing

Unless you have been under a rock waiting for your dial up connection to chime “you’ve got mail,” the Ice Bucket Challenge is hardly news.

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Jane’s Marketing Tips: Building Trust

Trust is the number one way to turn a potential customer into a paying customer. When it comes to business, the kind of trust that

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Change is in the Air: The New Twitter Design

Like Facebook, Twitter is an ever-changing entity that, without warning, can change overnight. In the last few months, Twitter got a facelift. What’s different? Let’s

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Five Types of Apps You Should Download Today

If you’re part of the smartphone generation, chances are you understand the benefits and usefulness of apps. What you may or may not be aware

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8 Tips for Storytelling with Event Photography

Event photography is all about telling a story, and as the photographer, it’s your job to tell it well. Your photos need to serve multiple

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Jane’s Marketing Tips: Online Reputation Management

Since the birth of the Internet and social media, managing your reputation as a business has radically changed. With online directories, social media outlets, and

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