Takeaways from the 2014 Social Media Examiner Report [Infographic]

There’s plenty of opportunity in the digital world, with social media platforms like Vine, Twitter, Instagram, and the old standby Facebook – there’s an endless

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What The World’s Top Brands Have In Common [Infographic]

There’s no magical formula for creating a world-renowned logo. But the world’s top brands DO have a lot in common and it’s worth considering that

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Solving the Social Media ROI Mystery

When it comes to social media, the biggest question seems to be, “How do I accurately measure my return on investment?” The answer, which seems

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8 Tips for Storytelling with Event Photography

Event photography is all about telling a story, and as the photographer, it’s your job to tell it well. Your photos need to serve multiple

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Jane’s Marketing Tips: Online Reputation Management

Since the birth of the Internet and social media, managing your reputation as a business has radically changed. With online directories, social media outlets, and

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2014 Creative Talent of the Year – Bryan Pickens

We had such a great time celebrating our art director and all of the other amazing Honors Award recipients at the Fresno Advertising Federation’s 2014

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Battle of the Browsers [Infographic]

“What browser are you using?” We probably hear this question around the office at least once a day. Some of us are faithful to Firefox,

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The DOs and DONTs of a Live On-Air Interview

Symptoms include (but are not limited to): profuse sweating, involuntary shaking, loss of memory. Yes, the very three things that you want to avoid during

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Help – I Have Decision Fatigue!

By the time Fridays at 4 roll around, I can’t even answer the simple question, “What do you want for dinner?” I would rather skip

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Recognition at the 15th Annual Image Awards

Of course we love awards. (Who doesn’t?) But taking home three awards at the 15th Annual Image Awards for the The Public Relations Society of

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