Web Wise: Ready, Set, Launch!

In the fourth and final installment of our series on web-related tips, we’re taking a look at the processes for launching a new website. If

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Cultivating Client Relationships: Building and Sustaining Connections

Cultivating Client Relationships: Building and Sustaining Connections

You’ll find that we often talk about meaningful relationships in our work, whether it’s creating a strong connection between a brand and its target audience

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Lift Studies blog thumbnail – Why Brand Lift and Conversion Lift Studies Matter for Your Business by Drew Cullinan for JP Marketing

Why Brand Lift and Conversion Lift Studies Matter for Your Business

Impressions, clicks, and conversions are standard metrics used to measure the overall success of digital marketing campaigns. The typical path to a conversion story is

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Serving Up Mobile Food Vendor Awareness Messaging Blog Post Thumbnail

Serving Up Mobile Food Vendor Awareness Messaging

Every food truck offers something unique, from different cuisines to a variety of menu offerings. However, in Fresno County, one thing they all have in

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Navigating the Ad Agency Jungle

My Journey as an Account Manager with a Project Management Twist Working as an Account Manager at an advertising agency can feel like taming a

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Blog post thumbnail, "Branding & Expanding: Another milestone for the MedAssist program", depicting the Santa Clara County downtown office building with a graphic of the new MedAssist logo over imposed.

Branding & Expanding: Another Milestone for the MedAssist Program

The last time we wrote about the MedAssist program was when phase one of our marketing campaign successfully helped connect over 1,000 patients to vital

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SFBI Case Study

Rolling Out a New Website for the San Francisco Baking Institute

  CASE STUDY San Francisco Baking Institute  Timeline: April 2022 – June 2022 Budget: $19,000 Background:  The San Francisco Baking Institute (SFBI) has been a

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How Versatility Adds Value to Our Creative Work

How Versatility Adds Value to Our Creative Work

At JP Marketing, our team uses a collection of apps in the Adobe Creative Cloud to complete client work, including Photoshop, Illustrator, InDesign Premiere Pro,

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MedAssist blog thumbnail

Creating Wins: Strategic Marketing Campaign Connects 1,000 Patients with Vital Grant Funds

Assisting the “Missing Middle” Across the country, the costs of medications are skyrocketing. In fact, many middle-class individuals, who make a pretty good income and

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Smashing Conference 2023

Leveling Up: Our Team’s Takeaways from SmashingConf SF 2023

Being a web developer is a whirlwind. The industry constantly changes, keeping us on our toes and occasionally causing us to question our life choices.

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