By now, everyone is aware of COVID-19 and the guidelines in place to prevent the spread. From masks to social distancing, the message is clear: we all need to do our part to protect ourselves and the people around us.
Yet sometimes, it’s ideal to reach our audience beyond the typical channels of informative videos and social media posts. That’s why JP collaborated with the Fresno County Department of Public Health to come up with an additional tactic to remind people of the importance of practicing social distancing while out in the real world.
JP designed and produced buttons to distribute at local health clinics. The buttons say, “If you can read this, you are standing too close,” and indicates the 6-feet rule for social distancing.
We produced two different button styles in both English and Spanish. One button size is a traditional circle, and the other is in the shape of a heart to remind the community that doing your part to keep the virus at bay is equal parts caution and compassion.
In 2020, keeping your distance is an act of kindness. We’re all in this together, and maintaining your distance and doing your part is what can help lower the risk of the virus’s spreading. You’re not just taking extra precautions for yourself – you’re doing it for your family, friends, coworkers, and the community at large.
The buttons have been so popular that clinics quickly ran out of the 2,000 buttons. We’re now producing an additional 4,000 for the community!
Want to get your own public health button? Find a health clinic near you where you can get tested for COVID-19, and pick up your free button to remind others to keep their distance and stay healthy!
Find a clinic: https://www.co.fresno.ca.us/departments/public-health/covid-19/covid-19-testing-sites
—KATRINA RIGGS, Copywriter