Memories, Milestones & Mindfulness

The 25th Anniversary of my first born, JP Marketing, has officially come and gone. At the celebratory soiree, old photo albums were sprawled on tables and with each page turn came a flood of memories. It was a night of looking back shared with colleagues turned friends, some a part of our journey for all 300 months of the agency’s existence.

Looking forward, yet another milestone filled with reflection and anticipation is upon us… the turning of a new decade. What will the next 10 years bring?

As with any span of time in our lives, there will be some good and some bad, some pain and some joy. I frankly can’t wait to soak in every second of it! Yes, even the not-so-great-things. Why? Because it makes me appreciate the good stuff even more. My goal is to be as present as possible. Some call this mindfulness. The Chinese character tattooed on my ankle is “mindfulness” with ink strokes that are a compilation of “head-heart-now.” This is how this language defines the word – being right here, right now, with both your head and your heart.

Being fully present means being susceptible to the good and the bad moments. Noticing them. Processing them. Applying them. What I realize is that it’s far too easy to focus on the bad moments. Stew on them. Let them keep you awake at night. Carry them until you need a two-hour massage just to turn your head. What if we focused on the good moments with just as much intensity? What if we truly stopped to appreciate each little win, no matter how small? At JP, we happen to think that being mindful of all the little wins that happen every day could make a difference in our thoughts, our attitudes, our work and our relationships. So we’re making it our mantra for the new decade: celebrate the little wins. We’re calling it #JPWinsight. Yep, it has a hashtag. And we’ll be writing about it periodically so be sure to follow.

Cheers to 2020 and the decade of little wins in front of each of us. May we remember this from the animated film Kung Fu Panda: “Yesterday is history, tomorrow is a mystery, but today is a gift. That is why it is called the present.”

JANE OLVERA, President and Founder