It’s 2018. Why isn’t your business on social media?
Creating a Facebook, Instagram, Twitter, LinkedIn, and any other social media account you can think of, or that your employees tell you need, might seem like a good, quick solution.
But STOP right there!
This is not the best approach to help your organization accomplish its overall goals. It’s in your best interest to keep the following tips in mind.
Research Which Platforms Best Serve Your Audience
Earlier this year, I helped launch a Facebook and Instagram account for Smittyn, a patented interchangeable bikini line catering to teens and women in their 20’s. Notice, I did not mention a Twitter account for this client.
The truth is your company does NOT need to be on EVERY social media platform. You see, each platform attracts a different kind of audience, making it crucial for you to research which platforms best align with your target audience.
For instance, 83% of Facebook users are female and 88% of them are between 18 – 29 years old. This young female dominance can also been observed on Instagram where 38% of users are female and 59% are between the ages of 18 – 29. So it made sense for Smittyn to be active on these social networking websites.
Keep Your Social Media Handles Simple
A short, simple and relevant username gets the job done.
Don’t make it difficult for people to search your company, no matter how creative you think it may be. The easier you make it for a user to remember your handle, the easier it will be for them to look up your organization.
This includes keeping your username similar throughout multiple platforms. For example, Smittyn. The username on Facebook is @GetSmittyn while its username on Instagram is @GetSmittynBikinis.
By using these repetitive handles, we eliminate possible confusion that a follower might encounter.
Create a Profile Picture and Cover Photo
One of the most common mistakes I come across is seeing a company upload a camera image from their smartphone as their profile picture and cover photo.
A profile picture is the small circle image next to your name, which is visible to everyone and helps identify your account. The cover photo is the large banner at the top of your profile.
You should use these image holders to inform users of who you are and what you do. Take a look at what we did for Smittyn on Facebook.
The profile picture is the Smittyn logo, a black widow with a pink bow. While the cover photo, a girl in a bikini, automatically tells people the company is in the bikini industry.
You’ll also want to ensure your profile picture and cover photo meet the required specifications for each platform.
Now I know this might seem a bit overwhelming, but you don’t have to do it alone. In fact, you don’t have to do it at all. Our social media experts can take all the pressure off of your shoulders. Simply, give us a call at (559) 438–2180.
–Xitlaly Ocampo, Outreach Coordinator