10 Reasons to Add Events to Your Marketing Strategy

Events can be a great way to market your business. Here at JP, we love planning events for our clients and for ourselves! Here are ten reasons why we think you need to add events into your marketing strategy.

  1. Help Build Brand Awareness

If you’re looking for a unique way to bring awareness to your brand, consider an event! Not only does it let your audience have a hands-on experience with your brand, but it also plays a role in how your brand is perceived. For instance, if you host a community event, then it’s clear how important getting involved in the community means to your brand. The audience can pick up on this and in turn increase awareness to an audience you might not have otherwise been able to reach with traditional marketing methods.

  1. Establish Connections with Your Consumers

There’s nothing like engaging with your customers face-to-face, especially when the pressure of making a sale is gone. With events, you’re able to humanize your brand and truly connect with your customers. Go ahead and have meaningful conversations, get to know your audience on a personal level, and establish relationships!

  1. Get Real-Time Feedback

If you’re about to launch a new product or are looking for a new idea, events are a great way to get the feedback you need. Have attendees try your new product and see what they think! Don’t stop there either. This is a great opportunity to ask them questions and get all the information you need to help your brand move forward.

  1. Obtain Valuable Information

With the latest technological advances, you’re now able to get valuable information you might not otherwise be able to obtain. You’re able to track more data from events and learn not only about who attended your event, but also what resonated with them the most.

  1. Increase Brand Exposure

Once you have an event planned, reach out to local publishers and news outlets. In doing so, you may be able to get media mentions and reach a larger audience than you could normally reach.

  1. Reach Your Target Audience

When you plan an event around your brand or particular product or service then it’s a good chance that those who attend could be potential customers. This is extremely valuable. The people who attend are clearly interested but also need more information before making a decision, which you can provide at the event.

  1. Great Opportunity to Boost Local SEO

Once you have a set date for your event, be sure to list it online and include your website’s link. This will help your SEO because every listing will increase the amount of valuable citations about your business, and your rating on local search engines could improve.

  1. Boost Your Social Media Presence

Events are a great way to create a buzz around your social media pages before, during, and after the event. Before the event, inform your audience about the event on social media and perhaps throw in some giveaway tickets. During the event, encourage attendees to engage by sharing their experiences on social media, which you can then share on your company’s page! Be sure to create a hashtag for your event so people can reminisce afterwards.

  1. Get Ahead of the Competition

If you’re looking to stand out from the crowd, hosting an event is a great way to do just that. Events show your audience what your brand really is and allow you to get ahead when it comes to brand loyalty since you will be establishing lasting relationships at your event (see number two). After all, customers are going to go with a brand they’re able to engage with first-hand over a brand they only know through traditional marketing messages.

  1. They’re Fun!

Who doesn’t love a little party?! Putting together an event will definitely take some work, but it’s a great way to break up the daily grind. They allow you to see your brand in a whole new light, which sometimes can lead you to the next big idea! When it comes down to it though, the best thing you can do for your next event is just to have fun with it!

If you’re considering having an event for your business but need some help, contact us! We have a PR department that loves event planning.

Katie Silva, Outreach Coordinator